Module 7: Networking Ninja

The Thought Leader Formula Thought Leader Course
42 minutes
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Transcript

Welcome to Module seven, this one is going to be all about networking. Now, one of the most important aspects of networking is building relationships before you need them. You can't just briefly meet someone and then pounce on them with an ask. Having relationships in place, months or even years in advance is crucial. And the more relationships that you have, the more opportunities you will have. Now, in your initial networking, be authentic, don't force connections or make it all about you.

But remember, giving is always better than receiving. The more people you help the more it will come back to you in unexpected ways, including the world of networking. My best advice to start and hack networking to volunteer Now if you are at a stage of your career where it would look odd for you to volunteer, I have lots of hints for you too. But for most of us, we could easily volunteer for a relevant event. Look for ones that are in your space, and then just apply the best positions are working the registration table, or being a speaker, manager or stage manager. Now, the easiest way to get a volunteer position is just to contact the conference through their website, or just email the people who are running the event, right, you might find like a people's names or you can find them on LinkedIn.

Offer your services for free and tell them why you think their event is worth your volunteer time, how you why you want to support them. Now you can also focus on why you think their event is fantastic and how you can help them achieve their goals. If you can get a direct introduction from one of your contacts to someone on the event team, that's even better. As you can see, I'm trying to keep the hair away from the microphone. Now, another way to get in the door is to first attend the event as a paying attendee, and then make it a point to meet the event team. This is a big deal both for now.

And when I will tell you how to get on stage. Now Now you'll have those relationships in place. And you can volunteer your time for their next event. First paying attendee then go as a volunteer if you can't get in as a volunteer your first time. Now one major bonus to volunteering for an event is that you never have those awkward times during the event where you're not interacting with anyone, and you aren't sure who to approach next. I mean, I am an extrovert off the charts extrovert.

And even I have those times at events where I'm like, I'm not talking to anyone right now everyone looks like they're happy talking to everybody else. And I have nothing to do say or talk to. And I feel awkward. And so I know if I have those times, everybody else has those times because I am such an extrovert. So if you volunteer, those times do not exist. If you're feeling anxious between conversations or what have you.

You have somewhere to go now and people to talk to because you're on the event team, essentially as an a volunteer, so you can talk to other attendees easily about the event. You can talk to the other volunteers and you could talk to any of the speakers or anyone who's on the event team, checking in right and doing your job while you're also networking. Now if you have only a little bit of time to Volunteer, work the registration table, because you can end up showing up on an event right before it starts maybe half an hour to an hour before it begins. And then your job is usually done within an hour or two of the events starting because, you know, usually they all come at one time, and there's not that many leet stragglers. Now, why this is such a fantastic position is because you will be the first person that all of the attendees seeing me.

Mm hmm. In fact, if there is an event of like 200 or 250 people or less, you are the only person who will interact and meet almost every single person who walks in that door. There is no way you can do that as an attendee, or working pretty much any other position on the event team. Now another major benefit is you can take a photo of the attendee list. That way you can follow up with everyone you on LinkedIn when you get home now, another great position that will require a little bit more of your time is the speaker manager. And that's because a lot of the time you will help the event team leading in the weeks leading up to the event.

Now as a volunteer versus being an employee of the event team, which an employee would always have a greater number of tasks and responsibility. So calling someone a speaker manager who is being paid for it probably is a full time job and they are doing a lot of things within that. You're the speaker manager as a volunteer, all you need to usually do is sometimes help with the communication with the speaker. What time to be there, where is your PowerPoint slides, here's the parking. This is the hotel you're staying in. If you do any of that because someone might be on the event team that's actually handling those things.

But then during the event, you are the one who really is the concierge for the speaker. You Make sure that they come up and they get on stage at the right time. And there's they're where they're supposed to be and they sign any type of a media release. Now, why that's so fantastic is because you are interacting and building a relationship with the people who you want to be your essentially colleagues on the speaker circuit, right. So all of a sudden, you're meeting everyone who's already doing the speaker circuit that you want to do because you have chosen a relevant event. Now, of course, you could be at a level of your career where it would seem odd for you to volunteer as check in or the speaker manager totally got it and that is totally fine.

There are a lot of other options. Now if you are part of say the C suite of a mature company, easy to achieve the same types of results. If you are building your thought leadership platform, and it actually benefits your current company, you've got your company behind it and they I understand what you're doing. You can send someone from your bizdev or your or your marketing or your sales department to volunteer, right? Because then they can network effectively and efficiently with the company's specific goals in mind, and teach them this hack. Now, you can also consider being a sponsor.

And before you get nervous about, oh, I have to find budget for that. You don't actually have to spend a lot of money to be a sponsor. You can do things like in kind donations, that can be marketing for the conference. So it costs you zero money. You just have to actually send out some tweets or to your email list. You can do media publications, you can donate products like wine or food or drinks or whatever your company makes.

Even just supplying interesting nicely done name tags is a form of sponsorship. See what I mean? cash donations can range from anywhere from $100 tiny amount to, you know, millions, you don't have to go on the million side. So you don't you have a lot of wiggle room when it comes to identifying and sponsoring specific types of events. Now as the sponsor, you can still greet people at the entrance or the registration table, and yours, you're just not the one who's checking them off on a list. You'll also be introduced to the speakers and potentially have access to the speaker ready room, the green room, especially if you ask, never hurts to ask.

And you can hang around the event early or late to build relationships with the entire event team focus on that event team. They can give you special access to things like private meeting rooms, extra parties, events before the event and events after the event. A lot of the time I'll go to a VIP speaker dinner the evening before an event actually happens. So you can potentially get into Those. Now another effective and strategic way to volunteer no matter what stage of your career you're up is by joining the advisory board or a committee of things like alumni groups, nonprofits, local community groups, anything that's relevant to your subject matter. But that is totally fine if you are the C suite of a big company to join the Advisory Board of something else that is relevant in your vertical.

Now, you can network by just being together with other people in these particular groups. And if you focus on groups that also run events, strategically choose them, you're gonna be have a much better shot at being a speaker for those events. Now, whether you are volunteering, attending or speaking at the event, you can still be really strategic about networking. Study the speaker and attendee list and eat that way. You know if attending is actually even worth your time, make a note of who you want to meet and why, if you write it down, that makes a big difference. Now, it can even be helpful to have that top five or 10 people you want to meet pasted into a Word doc.

And I've actually done this before where I had photos of the people and like a few few sentences of who they are and their names to remind me of who they were and so I could seek them out at the event that I was attending. Now, I know I'm, I'm a biz dev professional and a sales professional. So I actually do this professionally. So don't laugh at me with that. But Okay, so next you can pull those intro BIOS you created back in module five and practice them because you want to be ready to go up to the people you want to meet and tell them why you want you admire them or have wanted to meet them and be able to introduce yourself very easily, quickly. heartlessly where you're not droning on.

Now, when I meet someone new, I sometimes open up by complimenting them on something I admire about them only authentically. So I might say something like, Oh, I read your book, and I loved your opinion on blank, or even something about what they're wearing. So because I'm a woman, I can easily say to another woman, I love your necklace, but only if I actually do. And, or I could say, Oh, I loved what you said on stage today and give the example. If you're lying, people are going to be able to tell So always be authentic with your compliments, and they're not going to think to themselves, oh, they're lying about that. They don't really like my necklace.

They're just going to see that you're inauthentic in some way and that's going to register on their subconscious and it's going to influence how they see you. Do you understand how this is working on working with authenticity. Now, when you do Introduce yourself, do not dominate the conversation. Use that spoken introduction that you already have prepared, you have gotten into that perfect elevator pitch for yourself that you can use at events. And then bring the conversation back to them as quickly as possible. Ask them questions about themselves, easily memorable questions, like a part that they hadn't heard before?

So not where you're from? Or how's the weather, just something that might be memorable? So for instance, asking them what's the what's one of the top interesting books you've read this year. This can keep them on their toes, and you can get to know them a little bit more quickly, and their real personalities will come out which means you can bond that much better. Now, I events I the best times, absolute best times to network or during meals and breaks so big hint, you're going there to network, you are not going there because the food is fantastic. So I always eat before every meal and break.

So I don't have to stand in line at the food table or at the bar where I might get stuck for a very long time. And I also don't want to have my mouth full of food trying to answer questions or network with people. And a big thing is that if you're starving during networking time, your focus is going to be on the food, which is not the reason you're there. You can get food anywhere, breaks and meals are prime networking times. And if you are too hungry, you're not going to be thinking clearly you aren't going to be articulate, and you might even appear uninterested or anxious because you are so hungry. Now if you can't get food before the meals or the breaks, I always make sure I have a protein bar or protein shake or a banana with me or even some nuts and when I say at events, a lot of the time I will just go up to the waitstaff or the event team and say, and then even 20 to 30 minutes before the actual meal time and I will ask to access the food early.

And they always say yes, especially when I explain I'm a speaker and why I want to. Now, I don't tell them it's because I want to network I tell them, maybe I want to check my slides with AV or I must, I just even just say I'm a speaker and I need to eat early for some reason. Now, whether you're a speaker or an attendee, after the actual event, always grab people if you want to, and say, you know, go out for a drink tonight, or McBeal or something like that, because that way you can continue the networking on a deeper level. And you can build the relationships, shared experiences, a great way to bond with people, but make sure these people that you're choosing to bond with are Actually in line with, you know, strategically you've chosen them, you're not just picking a bunch of random people to spend a bunch of time with.

Now, as with everything you do, lead with value. This is a really good trick. And I just I did it. And I realized, because I was always doing this particular trick, that it was actually a great one to tell you. So, most people love to have photos of themselves on stage, right, and they want it immediately so they can post it to social media, and they can send it to their friends. If you're in the audience of a conference, grab some photos of whatever person you want to meet, or if they're just friends of yours, or just acquaintances, and you want to be nice.

I do that quite frequently as I take photos of whoever is on stage. And sometimes I'll either post it to social media myself, or I find them right afterwards when they get off stage and I transfer the photos to them. Using like airdrop or text message, if you have their contact info already, as soon as you take those photos while they're still on stage, send them, send them via text messenger, whatever you use. Because there's a couple of reasons. But first of all, if you don't do it immediately, you may never do it. But secondly, the way you're adding massive value is because you your photos are the ones that they end up using for social media, a lot of conferences, have professional photographers, and they are going to get much better pictures than you are probably because they're just practiced at it.

So the point is, is to get the photos to the speaker as soon as possible because the professional photos might be coming in a few days. And so that way you beat them and provided massive value. And the other thing is, is if you execute immediately, it's actually going to get done. I think I mentioned that but it's worth repeating. Do things immediately. Now, let me talk to you about the secret of invitation only and exclusive events.

Because you might want to actually attend or get involved with events that are called Exclusive OR called invitation only, and you're a little bit intimidated by it because you don't know how to get in. Well, big secret in the world of events is that type of language is almost always just marketing. If there's an application you have to apply to maybe get in to be able to pay to attend. That is almost always just savvy sales. They are going to admit almost everybody who applies now, implying scarcity or exclusivity. These are two widely used tools that marketers and sales people use to convert a potential sale To a closed sale, that's all they are.

So the way to get around it is either have a friend who's already attending, just make an introduction to the event team for you, or find the contact info on the event website and email them directly and just say why you want to attend and tell them how you can add value to the group, do your homework and actually use specific examples. If there's a cost to attend, they're probably going to allow you to buy a ticket. If there is no cost to attend, and it's a free event to attend. They may invite you or they may not because someone has to foot the bill for that, right. So it depends on their goals and their their particular revenue streams. Right.

So getting an invitation to those kinds of events sometimes might actually cost them money. Most of the time, though it doesn't. Now let's talk about controlling your own networking opportunities. One option is to hold meetups at your house. My friend Sylvia Consuela, Barcelona. She is one of my very best friends and we live next door to each other by design.

And we quite frequently host meetups or parties at each other's houses. And we're co hosts. Now what we do is we each invite, say six relevant people to an evening where we get into a circle in my living room or in her living room with some wine and cheese, and we have a group discussion that is we moderate essentially. And it's incredible, fantastic networking, and all in it's right here in my own apartment, so I don't even have to leave. They're really easy to run, easy to do. And a lot of the time Sylvia and I will do it with one to three days advance notice and if you got say a third or a fourth co host on everyone can invite four or five people and suddenly you have a fantastic event now Expert tip with this because, um, if you're not used to entertaining, you have to know right now that people are on very extreme diets and they do like to be fed, right.

So if you say something like you're going to have dinner than you need to have options for everyone. So what you need to do is really set expectations. And that's the best way to make sure your guests have a fantastic time. So when you email an invitation or text people an invitation make it really really clear, say wine and cheese, or pizza party. If you say things like assorted appetizers or dinner, people are going to come to the event with different expectations. If you include say something like pasta night with meat pesto and Alfredo sauce, salad and garlic bread, those with restrictions on their diets can talk Plan ahead, and then everyone is happy.

Now, most people end up bringing wine. And so make sure and this is another place I see people go down the wrong way. Stock up on non alcoholic drinks and water. Because a lot of the time people don't think of that they're like, Oh, we have to stock up on the alcohol and then they forget that maybe half the party doesn't even drink alcohol. Want to give you a little primer now on body language at events, both how you can recognize it and what a couple of things that you can do yourself. Now, in an all in all person, you know, networking in person, you need to know the basics.

Eye contact is incredibly important. If you're looking down at your feet, or your people will just think that you're uninterested or you're insecure. If you're looking around the room well, while you're talking to them like this, then people are going to think that you're running Or you're bored with them. When you're talking to someone, look them in the eyes. If you happen to be waiting for somebody at the event, which happens quite frequently, and you're keeping an eye out for them, actually say that tell the person you're talking to, oh, don't mind me, I am keeping an eye out for my colleague who's a few minutes late. And they should be here any second.

Be honest and upfront with the person in case you are not looking directly at them because that will always be taken badly. Now, if you want to study this area deeper, I'm going to give you some hints now, but some great books are by former FBI agent, Joe Navarro. And that's a really great place to start your research. So few more things. If they have their hands crossed in front of their chest like this. Then they may be closed off or they may not like what they're hearing if their feet are facing out.

In a V shaped like that, they're open to you coming up and talking to them. If their feet are facing straight towards somebody else in a group, they're interested in that person. If nobody in a group has their feet in a V shape, and everyone is standing with their feet parallel like that facing each other, and their upper bodies are slightly leaning in, that's a very tight knit group and you are not going to be able to get into that. So if you go up to that type of a group, you're going to feel like an outsider if you try to join that, and you might notice that you do get someone's attention and their hips will rotate towards you, but they won't move your their feet to point at you. And that means you are not going to be easily received into that that group.

So if they go like this, as opposed to turning. Now on the flip side, watch your own body language. If I see someone standing outside of a group that I'm in where I'm talking to people, I always step back a little bit. I turn towards them and I put my hand towards them or maybe on their arm and I say, please come join us. That very simple invitation is a really big deal in the world of events and networking. Because if you think about yourself on the outside of the group, how happy would you be if someone asked you to join?

Right? Do that for others. Now, there are some obstacles, of course, in the world of networking, if you're feeling awkward or scared in the room, because it's a new room or whatever, smile. And remember, you have a goal. The very act of smiling can trick your brain into being happier and more relaxed. Anytime you're anxious smile anytime you're unhappy smile.

It's a hack I use all the time too. be pretty much always in a good mood. If you've met me in person, it's pretty rare to see me when unhappy or in a bad mood. It's just, I get myself out of it really really quickly by smiling and it really works. Now, whenever you have the opportunity to network, the point isn't to simply socialize or see who's the most popular, right, your goal is to make connections and grow your network, which in turn should directly connect to your revenue sources and your business model. If you think of networking as part of you, Inc, you can overcome some of these obstacles.

Still, some are gonna exist FOMO and imposter syndrome. I know you guys have heard of these things. And here in Silicon Valley, this is talked about especially FOMO all the time, which is the fear of missing out. Now, both of these have something in common they're rooted in a lack of constant Have confidence or a lack of targeted strategic planning and goals. Because if you're fully confident in yourself in your plans, then you can take a conscious step back, put things into context and remind yourself why you are where you are, right. So even if you start to feel these things creeping on, now, I almost never feel FOMO because I realize very rationally that our lives are made up of a sum of our choices.

And if we have opportunities, it's probably because we work to create that environment for those particular opportunities. So for anything I have ever wanted to do, I reverse engineered it. And I just figured out that goal, I reverse engineered it and I created a path I could follow to achieve it. So if there is something you feel you want to be a part of, use it as a goal, reverse engineer it and get yourself there. If you have strong feelings tunnel goals create a roadmap to success and know what you need to do to get there. FOMO goes away because you are clear in your intentions.

Now, it's frequently cited about 70% of people feel impostor syndrome at some point in their lives, you know, once or twice, even lifelong learners can suffer from imposter syndrome. And actually, sometimes it's those who are extremely equipped and knowledgeable that still suffer from feeling like they aren't good enough or they shouldn't be able to share what they share or charge what they charge. When you feel this happening to you. Take a deep breath, remind yourself of your expertise and all the hard work you've put in. It's easy to forget these things and doubt ourselves. Now, I avoid feeling imposter syndrome as well because I'm always intentional and strategic and my choices and goals and I just always that's who I am.

That's how I've always been. And because I plan out my goals, and I am the roadmap to them, I know every single room I'm in, I've earned it. And I have the spreadsheets and the documents and the receipts and the completed hard work and the steps going backwards from it to prove it. So you can avoid imposter syndrome in a similar way strategically go after what you want. If you're investing the time, the money and the hard work to execute on it successfully. Then you definitely deserve to be in that room and you can remind yourself of all the hard work that you put in to get there.

When you do things with intention, you know, everything you have accomplished, has required real effort. Alright, I want to make a note on haters and competition because this is something you are going to face. Simple reality. Not everyone is going to To like you, right? Sometimes that's really difficult to think about. But I guarantee the more well known you are, the more haters you are going to attract, they're always going to find a way to call you out.

In fact, I would say if there aren't some people upset with you or your message, then you may not be unique enough and you may be playing it too safe. Your fundamental truth, that thing that you believe that most others may not yet believe, needs to be something strong, right? And if everyone is already agreeing with you, you don't have a unique platform, you don't have a fundamental truth that other people don't believe. celebrate the fact that you are creating enough of an impact to have haters at all. And unless you are generally you know, not a good person and you treat other people badly most of the time, people will dislike you because of what you do that they can See and hear, they may not even know you personally. And the people who do know you personally may be haters because they're seeing your success.

And that brings out feelings in them of jealousy or unhappiness or fear. The way a hater treats you is always a reflection of their own insecurities. Happy, secure, accomplished, people do not push others down. They don't hate and they don't attack or they don't, and they don't cause a negative drama. If you are happy and secure and accomplished, it's not worth our time to create that or to push other people down. We just don't.

We know there are a lot of better ways to spend our time than feeling negative emotions or hurting others. There's always going to be room for a little if not a lot of drama if you let it into your life. So just don't let it in. The only thing you can do is ignore Nor the haters and not engage with them. don't respond to them and don't interact with them in any way. Know that arguing is not worth your time and walk away.

That's the only way that you can successfully deal with people like that. Oh, rational conversation never convinces haters. So the only thing you can control is how you react and your own emotions. You don't need to absorb their negativity, it can only bring you down, take the high road, ignore them, don't look back, they're unhappy. And they will eventually get tired of insulting you or thinking about you and go away. Don't play their game, always play yours.

Now, on the other hand, when thinking about potential competitors, very different from haters. I believe a high tide raises all boats. There are always enough clients and customers to go around. I always partner with my competitors and that way We raise each other up individually, it's easier to fail. But together, it's easier to succeed. Competition is just market validation in the world of thought leadership.

Unlike big car, you know, big purchases like a car, which is made only ever few years if that what you're selling as a thought leader are ideas and packaged up around your personality and your belief system. And that's 100% unique to you. So no matter what market you're in, there are always enough room for tons of thought leaders. Because there's a lot of appetite for content and as a single individual, there is no way you can produce enough content to meet the daily demand of any niche regardless of what industry you're in. Offer to partner in some way with their competitors. If you live your life as a giver, you will you'll get back a lot more on the world and sometimes in really surprising ways.

Now Anxiety up 12% of all US adults, it's estimated experience social anxiety at some point in their lives. Right? That means one out of every 10 people have had some type of a social anxiety disorder. Of course. There's a lot that don't, but they still get anxiety. And there are a lot of introverts in the world who need to overcome this anxiety and put in more efforts they than an extrovert.

Hundred percent of us feel nervous at some time, right, especially when entering new social environments. Now I've heard neuroscientists theorized that throughout revolution, being accepted into a group was paramount to survival, and being cast out of a group on alone meant death. So when entering a room of people where you don't know anybody and they all seem to know each other and you get really anxious or nervous, you could in fact be tapping into that evolutionary fear that kept all of your ancestors alive. So if you find yourself in this type of a situation, think about this potential theory, because assigning a reason for your nerves. That means you can more easily tap it down and control your emotions that way if there is a reason. Now, wherever you fall on the spectrum when it comes to anxiety, simple, achievable goals can be really beneficial.

You don't have to build a massive network at the beginning. Set small goals that can add up. For instance, if you're an introvert, I plan on meeting and exchanging business cards with two relevant people at the event. And then you're done. And then work your way up from there. Maybe the next event you meet three people, the next one, you meet four people, and they're relevant and they're targeted and they aligned back with you, Inc. You'll feel like a huge win every time you achieve or your you surpass your goal for that day.

Now, one way to train yourself to be a little bit more outgoing and less shy is through improv classes. I take I've taken improv classes on and off quite a quite a lot. Actually. They're really fun. certain classes actually specialize in reducing social anxiety, and they can provide a safe judgment free learning zone. And one thing you learn in improv is to be a star listener.

It's called being an active listener. You can reflect another person's words and body language. You ask how to repeat back for clarification. And that means all the conversation can be all about the other person. improv classes can really help train you for taking the stage and fielding question announcer because It makes you be able to think more quickly on your feet when a dive into that aspect of improv in module eight. Another great tool for both introverts and extroverts is to have a wingman.

And I have one that I bring quite frequently to two relevant events. The two of you can support each other. Even though I'm an extreme extrovert, and Silvia who does come with me to some events is also a extreme extrovert. It's great to have that partner in crime. Now, we work together to network effectively, efficiently and with the highest ROI because we take into account each other's business goals, which we understand and we make a fantastic team and are better together than we are alone. And we're not even in the same industry by the way.

She runs multi billion dollar options between like industries like companies and Things like that. And I'm in the world of healthcare and medicine, but yet we make effective, fantastic networking partners. Now, also keep in mind, networking doesn't all have to be in done in person. You can do stuff online, reply to all the comments you receive on any of your posts, unless, of course, their spam or unprovoked cruelty, and comment a lot on other people's posts, articles and videos, share them congratulate accomplishments participate in discussions that they they're in, interact with what they say in some way, by by doing that you are networking online without ever having to leave your home. All right, action item. Go and get your multi tab recording spreadsheet up and go back to that column of thought leaders that you have already identified.

Make a new column for goal What's your goal? If you meet with any of those thought leaders and go ahead and add more, you can potentially have a mentor or a partner or event organizer, part of your ecosystem. Maybe they'd be good for funding, whatever it is. Now, go to the conference tab on your spreadsheet, and identify and mark the conferences you can attend in the next couple of months, the ones that are probably local, although definitely if you want to travel, go ahead and do that to make a column to list who is going to be at that particular event that you want to meet. If you don't have access to the attendee list, totally fine. You almost always have access to the names of the speakers, the organizers and the sponsors, the sponsors attended, do not forget.

They are decision makers a lot of the time in side of companies that might be a good potential customer or add to your revenue stream. down the road. Now, add in any more local events, you can potentially think of that data are directly relevant to your particular business model and revenue streams. Now, make a commitment, put these things on your calendar, attend to have the identified events in the next few months, that's one a month, you can totally do that. And you actually have to have that goal and identified some people at those events, so that you can deepen relationships or start relationships. Now, if you have extra time, feel free to commit to four to eight events in the next two months.

One a week is totally fine. But I'm saying I want this TLF platform for you to be doable one event for the next few months. Put them in your calendar. And you can even have metrics each one of those events, you could meet a specific number of people you want to meet two people you want to meet four people you want to meet six people. soon as you get home. Or even before you go to the event, you can add them to LinkedIn.

And say I'm looking forward to seeing you speak at x conference next week. Now, we also want to start your database. Find all of the business cards in your home in your office, in bottom of your computer bag or any of your other bags or co pockets. Now put them in an envelope, you are not going to do anything with them, you are going to send them to an intern, a virtual assistant or someone that you find on TaskRabbit to either transcribe or scan them into a spreadsheet. Now if you were going to do this yourself, you would have done it by now this is one of those annoying tasks that it's really easy to get started just for that first time, hand it to some type of an assistant to do this for you outsource it. So what you need to do is after collecting all of those cards into an empty Below, choose the platform, you're going to post a job on TaskRabbit leverage, which is what I use for my virtual assistants Upwork.

And it can be $10 to $40 an hour. All right, it depends on what level that you end up hiring at. And then they will give you a spreadsheet full of those business cards, upload that to LinkedIn, and it will auto connect to everybody for you. And then going forward, you're you're now at zero, so you don't have to worry about all of the cards you've already collected. That's been done now, and it's on LinkedIn and you have it in the spreadsheet format. Going forward every time you come back from a conference, just take those few cards you get which anywhere from three to 20 say and connect with them on LinkedIn and just toss out the business card and just make that a habit.

Alright, so that's it for now. I will see you in the next module.

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