Ignite Your Personal Brand Presence

Achieve the clarity you need to realize your value position and articulate it with ease. This is vital for networking, website content writing, and messaging on social media.
Learn to make more 'on-brand' decisions about your growth, market, and messaging which creates clarity and trust with your tribe. No more feeling like you're "all over the place".
Identify what makes you different from your competitors so that your prospects fully understand why they should choose you!
Clarify your brand style attributes (that make up your personality!) so that you can begin to create unique customer experiences that result in referrals.
Gain the confidence to walk your talk and deliver on your promise every day.

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Personal Brand Graduate Showcase

Personal Brand Course Graduate: As a distributor for a national company, Katie felt like a 'commodity' in her industry.

"Standing out decidedly different and keeping it fresh was the key to my personal brand success"

Katie struggled with national competitors selling like products and needed to carve out some distinction that would make her memorable to her prospective markets.

Now that Katie has defined her brand style, she is being more generative in showcasing being adventurous, energetic, and stylish. She is now incorporating live video, FB posts, and events that keep her looking ‘fresh and new’. Now, with her clarity, her audiences really get to know the personal brand behind it all because she shows up authentically within her brand DNA.

So how can you first actualize, and continue to generate being more of you, if you don’t know who you are or what your BRAND IS? Your Personal brand CLARITY is the engine that fuels being generative and heightens your confidence to be more of who you really are while attracting and serving your perfect clients.

Have you been overlooking the secret ingredient to your personal brand growth?...

Too many solo-professionals misunderstand the need and power of leveraging themselves as the brand of their business

Your prospects and customers form 11 impressions of you in the first 7 seconds of contact. Have you defined what those impressions should be?
As a solo professional YOU are the BRAND of your business - and should be leveraging your distinction for competitive advantage, now.
Branding & Marketing are two separate functions. You Market a Brand - and if you haven't identified and defined your brand, what are you marketing?

As a solopreneur, you're probably wondering... (QandA)

Because you want to make sure it is a great fit for you.

Q #1: "I am a distributor for a national health products company, why should I have to brand myself?"

Great question! The simple answer is, people, buy from you because of you, not because of the products you sell. Remember, they can buy your products from any distributor from the company - they choose you, because there is something relevant and engaging they like about you. Your personal brand.

And getting clearer on what enables you to be more of it and leverage your distinction from your competitors (even other distributors from your company). Makes total sense, doesn't it!

This holds true for Realtors too. So why not get more conscious, strategic, and deliberate with your Personal brand by checking out my new online do it yourself course featuring my Ignite Your personal brand presence DNA methodology. Go ahead, just click on the link to enroll and watch what changes in your business growth.

Q #2: "How much time will this course take to get through?"

This course is designed as a self-directed, self-paced program. So you can plan your own schedule to complete the video modules and the workbook activities.

That being said, I would recommend carving out about 2-3 hours for each module (some modules have more lessons than others). Each module can be broken down time-wise into each lesson for more of a micro-learning experience. There are 5 modules that house a total of 14 lessons (some modules have two lessons, others have 3 lessons). Most video modules are 30 min or less.

I encourage you to take your time, dig into these activities with commitment - don't rush them, but also keep a healthy momentum so you don't have to go back and REVIEW (although you certainly can) the previous material after an extended lapse.

Q #3: "What are the most important outcomes I will get from taking this course?"

You will achieve the clarity you need to realize your value position, articulate it with ease and confidence. [great for networking, website content writing, and messaging on social media.)
You will understand your brand so well that you will make more 'on-brand' decisions - get more efficient, stop spinning your wheels! - about your growth, market, and messaging [focusing on staying in your brand lane, which creates clarity and trust with your tribe - a confused mind doesn't buy]
This course walks you through how to identify your power differentiators for your prospects to fully understand why they should choose you!
By clarifying your brand 'Style' attributes you will be able to create unique customer experiences so that they are memorable and tell their friends!
Gain the confidence in walking your talk and delivering on your promise every day - so that your high vibration is a sticky magnet to your perfect client profiles and so much more.

Q #4: "I already have my logo, website, and business cards, what else do I need to brand?"

One of the biggest misconceptions in branding a business is that is only a visual function. wrong. Your logo is not your brand - it is merely a graphic representation of your brand. So the question remains. "What exactly does your logo represent?"

Solo-professionals, like you, are the brand of their business and get to identify, define, and align to their own Personal Brand for competitive advantage. If you haven't fleshed out what that is, then this course is for you. This process is the foundational missing piece to your marketing, servicing, and delivering on your promise and any efforts you make to establish a distinction.

So, before you spend one more dollar marketing or one more hour networking; take this course to get the refined clarity you need to catapult your confidence and brand competitive advantage.

Course Graduate: Melissa left Corporate America to start her own coaching business:

...Wanting to show up truly authentic, she sought clarity in her Personal Brand Presence.

course graduate showcase Meet Dr. Melissa Healy, a nationally certified wellness coach positioning herself with expertise in taking her clients through disruptive behavioral changes that transform their way of being through moderate moves creating massive momentum.

Coaches are showing up everywhere but Melissa knew she had the distinction of her credentials to get an edge, but she was looking for a way to help her better infuse her personality and passion into her work and become what she wanted to be known for.

Melissa was able to identify and define her unique Personal Brand Presence and is now able to leverage her value position with a distinctive narrative. She is now speaking on stages nationally building her clientele exponentially – confident in being her authentic, disruptive, and expressive self!

Because of her work on her Personal Brand, she is able to continue to be focused on walking her talk by ‘staying in her power lane’ and leveraging growth through authenticity

You already have a brand, but are you in control of it?

Time to decide.

Every business already has a brand yours too so why enroll in a Personal Brand course? Because believe it or not, your products and services are not the brands - you are. And if you haven't identified and defined it, then guess who has? Your customers, prospects, and communities.

It is time to take control of it and align it to your own value position and competitive advantage to compel customers to choose you.

Taking control of how your brand is perceived is the first step in ‘brand management.’ And that starts with clarity around your own unique Personal Brand Presence DNA.

Knowing that your brand is not your logo, but rather what your logo represents is key to realizing the value of your brand position at a much deeper and meaningful level. And when you truly know this, your clients will too.

This is exactly how consistency, distinction, and authenticity begins to work their magic in your overall growth and evolution.

Who should take this course?

You are a Solopreneur - (coach, consultant, agent, broker, speaker, distributor, practitioner).
Desire to create an impact in the world.
Love what you do and who you are.
Inspired to grow through self-development.
Driven to become what you want to be known for.

Author

Suzanne Tulien

Brand Clarity Expert, Speaker, Author

Suzanne Tulien is an authority in identifying and defining a business’ internal Brand DNA blueprint, creating authentic positioning, and building competitive advantage by aligning leadership and employees to ‘out-behave’ their competition, consistently. Suzanne facilitates engaging brand strategy using her turn-key, Brand DNA methodology in...