Check Citation Errors For Free With Moz Local

Do It Yourself Local SEO for the Small Business Owner Tools For Building Citations, Rank Tracking & More
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Transcript

Okay, so in this video, this is really kind of a continuation of some of the other things that I've already been talking about. We already talked about your name, address and phone number being consistent across a lot of these sites, specifically, matching your Google Plus business page. And then beyond that, I've talked about, you know, looking at citations and building them, how you can go about having more done, you know, without you actually doing the work. And then I've talked about, you know, some of the data aggregator platforms that you can look at. And, you know, really what those are. This is another tool that I want to show you, it's free to use, at least to kind of look and see where your business stands.

It's called Moz. Local Moz is an SEO company. So what I'd like you to do is actually head over to moz.com slash local, or you could just search in Google Moz, local, Mo z local, and you want to put in your business name, put in your zip code, and I've taken an example here, the same one that I use for the citations, all Florida pool and spa and their zip code. I'm going to click on Check my business listing, this is going to take a second to load shouldn't be too bad. And what you're going to find is there's going to be several business listings here. So I'm actually going to use, you know, generally you want to look for the one that's verified and the most relevant to the address we're looking to optimize.

So I know in this example, really, we're looking at the Miami Florida listing. So if I click on this, we're going to get some data back on this address and how it stands across several of these platforms. This is very similar to the bright local tool, but it's not as in depth, and considering it's free, it's actually pretty good. So we're gonna get a score 81% of course, they're trying to upsell you into one of their services to get to 95. And as you can see here, we've got a few different tabs. We have complete, incomplete, inconsistent and duplicates.

If you look at the complete this means that you know the majority of the information is good, but there may be some consistencies or problems. And really, we're looking at the top platforms here we're looking at Google Plus Facebook, foursquare super pages, info group. Local ease, which as I mentioned in the last video is one of the data aggregation systems, factual, city search insider pages. And what else do we have here, Bing, best of the web axiom. That's also another data aggregation platform, Yelp, Yellow Pages, and hot frog. These are also you know, very, really authoritative business sites.

So in this example, you can see here, they're not even listed on city searcher insider pages. So really, what they'd want to do is go out there and get listings for this. As we go down, we can see some of the reviews that are pulled off Foursquare, Yelp and Google and you get some photos of the business there. If we click on the incomplete tab, we can actually see It's suggesting we add maybe another category on this particular site for Super pages on hot frog, maybe we should add some more photos on Google, we might want to add a few more categories to talk about who they are as a business. And then if you go to the inconsistent tab, you can actually see that the phone number here is showing a little bit different. So it's very similar to bright local, but obviously we're not getting as you know, it's not as an in depth report.

And then of course, we even have some duplicate listings. So it looks like here might be picking up an additional listing. I see here there's some inconsistencies with North Miami and Miami. That's actually something I'm working with this business and this is something that we've been trying to fix because they are in Miami, not North Miami. And yeah, that's that's really what you're going to get with this. If you decide you want to take a look at this tool.

This is another thing you could do, even in addition to some of the citation work is if I do improve with Moz Local, they actually have a relationship with a lot of these major debt data aggregation systems like the new star, the local ease the axiom, if you go to some of those separately and try to work with them, it's gonna cost you a lot more money. As you saw with local ease, I believe it was like $25 a month with Moz. Local. If I click on start using, let's see what I get here. It's already gonna put in all my billing information I'm actually not going to go through, I just wanted to see if I could find a cost for you. Let's see learn more.

You can see here that they're partners with all those companies factual info group, axiom new star, those are the big ones that are data aggregation systems. I believe I was just trying to find the price for you. And I want to say it's about $100 for the entire year. So this is actually something I do highly recommend you do. And it's more because of the fact that you have the ability to kind of get your business listed with some of these data aggregation platforms. And it's also going to help, you know, keep things consistent.

And sorry, I was wrong, it's it's less than 100. It's actually $84 a year per business location. So this is something I highly recommend at least looking at. If you do decide to go to some of these data aggregation systems separately, you'll see like with the new star, we already looked at, as I said, it was 25 a month here, you're gonna pay just 84 and they're gonna make a push to this company because they're a partner with them. So you're really getting a significant discount if you do this. Really for any business.

Like I said, I highly recommend this would be a good one to take a look at because you know, they'll fix a lot of the sites for you and just make it in sync across the board.

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