Would you be happy if at the time of buying you were promised an air conditioner that gives super cooling, zero maintenance and low power bill. But when you receive the product, it had exactly the opposite of what was promised. In another instance, you have booked a flight ticket from New York to Tennessee, and we're given a lunch coupon for a delightful in flight meal. When you were on the flight, instead of serving lunch as per the coupon, you were only given the option of a cheese sandwich. Imagine your reaction and the reaction of the other customers. You have a specific understanding of what you require from a product or service.

If that requirement is not fulfilled, you will be completely dissatisfied. The definition of quality is in line with the satisfaction levels of the customer. Let's learn the different definitions of quality given by quality gurus and prominent organizations.