Developing your customer service skills. A recent study suggests that while 80% of companies believe they're giving great customer service, only 8% of their customers agree. This statistic alone should be enough for anyone to look again at how they can improve their customers experience. In the event industry, we are linked to our clients not only by the things they buy, but also by emotions and when treating and taking care of their family members. This means we have a much greater chance of being able to positively affect our clients lives through delivery of a great customer experience. good customer service is the lifeblood of any business and providing an experience that encourages happy clients, and positive feedback to others will ensure both repeat customers and new clients.

People who have one great customer service experience are likely to continue to do business with you for two years. Conversely, 95% of people who have had a bad customer service experience will share it with others, and 54% of them will share it with more than five people. Plus 91% of unhappy customers will not willingly do business with your organization again