Building a Professional Brand Using LinkedIn

Engaging on LinkedIn is the magic sauce when using LinkedIn as a business tool.

Building a Professional Brand Using LinkedIn

Engaging on LinkedIn is the magic sauce when using LinkedIn as a business tool.
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About the Class

"Always do, say, and engage on LinkedIn in ways you want to be seen, heard, and perceived in life.” @TLBurriss

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. 

Growing and continuing to grow a relevant LinkedIn Network is another important step. 

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words, and see how we act on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying, and engaging on within LinkedIn and beyond.

Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course, I will show you ways to develop your professional brand on LinkedIn and how to measure how your brand is developing.

We will look at the many different areas of LinkedIn you can use to grow your professional brand. 

We will also explore the many unique activities you can use to achieve the goal of building a Professional Brand on LinkedIn.

Author

Teddy Burriss

LinkedIn Strategist, Trainer, Coach and Speaker.
I am a LinkedIn Strategist and Trainer. For 10+ years I have been delivering training programs focused on business professionals and the best practices and tactics of using LinkedIn as a business tool. I use my Toastmaster skills, Sandler Sales Training, and Certified Social Media Strategist skills to lead people in the best uses of LinkedIn...

School

Teddy Burriss's School

Requirements

  • Each student should have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
  • Each student will need to know of online sources of content they can use that are relevant to their professional brand.
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What's Included

Language: English
Level: Beginner
Skills: Social Engaging, Social Listenting, Branding, LinkedIn, LinkedIn Engaging, Personal Branding, Professional Branding
Age groups: 18+ years
Certificate: On completion
Duration: 1 hour
19 Videos
1 Quiz
1
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29
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