Hey there, it's Allison with daily outfit. And today I want to welcome you to the power of personal style webinar. So I've shared my screen with you and hopefully you can also see my face and a little box. If you have any questions as we go along, please feel free to stick them in the chat box. So the first thing I want to do is thank you for taking the time for yourself today. I know how difficult it is to carve out time for yourself in your busy schedule.

So I just want to really express my gratitude for you spending your half hour with me and I hope that what I have to share with you today is going to help empower you and propel your purpose forward so that you can do the work you were put on this planet to do. So just some housekeeping notes. Feel free to take some screenshots with your mobile or You know, you can just hit print screen. If you're gonna live tweet or post them up later, please make sure to use my hashtags so that I can see because it's always really interesting for me to see what's interesting to you. So I'm at daily outfit on Twitter. And I'm Alison, underscore daily outfit on Instagram.

And of course you can follow me there as well. Hashtag personal style, hashtag whatever you want. It's just fun for me to see what's interesting for you. Obviously, in the next half hour, I'd like for you to turn your mobile phones to silent or even better off, and that's what I'm going to do right now. And the other thing is, I don't know if you know this, but if you put your phone down, it helps you to focus on what you're trying to listen to even having the phone face up. Even if your neighbor has it face up.

Is distracting. So put your phone facedown and let's spend the next half hour together. As I said, if you have any questions, stick them in the chat box. That will be a q&a at the end. All right, so let's get started. First question, why am I giving this webinar today?

Who am I to be talking talking about personal style? Well, as you can tell from my voice, I am American. But I was born in Brussels, so I like to call myself a Brussels sprout. And then after I was born and spent a couple of years in Brussels, we moved to London. And that's my house right there in London and I was actually able to share my experience in London and my favorite places as a kid with my own kids and my husband when we went there to visit a couple years ago. Why am I sharing this with you today?

Other than the fact that it's kind of cool. Well, I think that being a third culture kid, which basically means being a child of one culture, living in another country, or being part of a family of mixed cultures, it has been proven that third culture, kids are observers, and they have kind of an outsider perspective. So one of the things that I realized as I started doing this work is that I come from a different perspective than someone who's really obsessed with fashion. So I say that I talk about style, but I'm not a fashion II stuff. So what that means for me is that I'm able to think about it in terms that are different than the fashion industry might and not for nothing, I was the first you know, View kid in many, many, many situations, so many situations, I can't even count them.

So I often had to walk into that room feeling vulnerable, worried about how people were going to see me. And I learned to leverage the power of my own personal style to start to communicate the message I wanted to send. And once I kind of realized this and realize that there isn't really a process out there, to do it, I created a formula. And I've now this picture is of my book. So I've written my book. It's out there in proposal form, and my agent is trying to sell it right now.

So hopefully it will be coming to your shelves soon. These are my two Munchkins on the front steps of our new house here in Silver Spring, Maryland. So I'm back in the US now. And then this is my Manifesto. style has no age, no size, no color, no gender. Under no religion, so I'm really trying to open style up for everyone, and help you feel welcome in a place where you maybe hitherto didn't feel welcome at all.

So my assumptions about you are and you can type Yes. If this is you. Are you smart? Yes. Are you ambitious? Okay.

Sometimes women don't necessarily want to cop to this one, but a lot of you are. Are you unbelievably competent? I'm guessing. Yes. So why are you here? Well, it's probably because you're confused, and you're confused about style.

So let's take you from confused to confident because confusion just wastes your time. Confidence feels good. You feel comfortable in your own skin, you can step into that spotlight and You can grow with your unique talents and skills and background into the leader that you're meant to be. When you're confused, you're staying small, you're hiding, you want to sort of fade into the background. And that just doesn't feel very good. So let's get you to the place of feeling really confident so that when you walk in the room, you can start talking about what it is that you do, and people will come up to you, because they're attracted to that confidence in that energy.

So today, we're going to talk about what Stan got to do got to do with it, you can sing it with me. And then we're going to talk about style as a primer. And then we're going to talk about this formula that I referenced that I created to help you create your personal style. So let's get started. All right, what stuff got to do got to do Do that. Okay.

All right. So I don't know how many of you have heard of growth mindsets? And you can put in the chat box if you have. It's really popular in education right now. It was pioneered by a woman named Carol Dweck, who wrote this book, the new psychology of success. And if you haven't read it, I highly recommend it.

She's doing great work in this field, and it's all about changing the way we think about how we learn and how we live our lives. So when I read this, quote, 40% of your happiness is a product of how you see yourself and the corresponding choices that you make. Of course, as a stylist, my mind pricked up and I thought, Oh, my goodness, how you see yourself well, that has everything to do with self image. So I got to ask the question, how do you see yourself what is it that you see? When you look in the mirror in the morning, and I'm guessing it's definitely not the first part of the list. Beautiful, smart, funny kind, even though those things may be true, I'm guessing that you're focusing on the negative.

And that's very normal. Science has told us that that's what we tend to do, we tend to focus on our problems, instead of focusing on what makes us special. And unlike Stuart Smalley, I'm not going to recommend that you sit there and you do a mantra with yourself in the mirror. But I do want to ask the question, if 40% of our happiness is about how we see ourselves and the corresponding choices that we make, when we're focusing on bad hair, our weight, how we look, if we're boring, what kind of actions are you taking from that type of focus? So how can we change the conversation to help you see yourself as beautiful, as confident, as sophisticated, as smart, as ambitious as whatever it is that you want to see when you look in the mirror, and what you want other people to focus on when they meet you for the first time, or the 15th time.

So when I asked this question, I was trying to think about why this is important. And the thing that I came up with is this idea of the first impression. And when I thought about those times when I walked into those classrooms as the new girl or I walked into a networking situation as the new girl in town, I thought about how people you know assign adjectives to you and There's like a five to seven second period of time when they kind of decide whether they're interested in meeting you or not, and how I wanted to be able to control that conversation. So when I look at these two pictures, they're people that I know pretty well. And it you know, if you look at it at the beginning, you may not actually see that both of these photographs are of me. One of them gives a certain type of impression.

This person looks friendly, she looks approachable, she looks fun. She looks, you know, a up for whatever, um, this person looks kind of forbidding. And yeah, she might look cool, and kind of intense. But she also looks kind of scary to me. So when I saw these two photographs, I thought this is the perfect illustration. One of why personal style is so important.

Because some of you are going to choose to speak to this woman. And some of you are going to choose to speak to this woman. The fact that she's the same person doesn't matter. It's how she's chosen or how I chose to show up that particular day. And so I'm going to attract different people when I show up like this than I am when I show up like this. So I get to decide what kinds of people I attract.

And I also get to decide how I feel because you can tell that the body language here is very open. I'm smiling. I feel good in that outfit. But in this outfit, I'm closed off. I'm much more insular, you know, it doesn't feel the same way on. So then you go to the how many ever and impressive Right, if you look at your wedding day, for example, and the time and energy that people spend thinking about what they're going to wear on their wedding day, it has obviously to do with the fact that there are photographs taken that day.

It's probably the most you'll ever spend on an item. But it also has everything to do with how you want your partner to see you and think of you so that that first impression matches that same impression that he or she gets when you walk down the aisle. You can use it to elevate yourself, or you can use it to feel less than you can use it to give you freedom. Or you can use it to keep yourself in a box style has a power that you can use to feel good yourself and to help other people see you the way you want them to see you. So how does This work, all right. When I started getting into this work, I kind of wanted to dig into this because I am an educated person.

I'm not just gonna believe my intuition necessarily or the atheism. So I was taught growing up. So I was really interested when I saw this article in The New York Times about embodied cognition. And they did this test about how close affect your psychological state and they actually affect your results. And they actually can affect the results of the person that you're interacting with. So how they did it is they put some doctors in white coats which are the symbol of scientific inquiry, right, dispassionate educated, you don't get to just put on a lab coat because you're any old person.

And then they sent some doctors into consulting rooms without a white coat, and they were able to measure differentials in Results both for the physicians themselves and their patients. The physicians felt more competent, the patients felt more assured that the physician was competent. So I just stood up and I thought, Oh my gosh, if one piece of clothing can have that much of an effect on the results in a medical situation, we got to figure out what is your white coat? Right? Because it's not like the white coat is magic. This isn't, you know, the Technicolor Dreamcoat.

This is one item that is symbolic of something else. So to take this a step further, they did a study on the Air Force pilot uniform and then wanted to find out how much clothes actually affected the situation if it was if they could replicate these results, or if it was just a mindset thing or like, kind of being in the situation. So they had one cohort of people that they put in a flight simulator. Oh, that's my buddy. And they had them try to fly the plane and then read these letters and numbers on the, the, what they call it the wing, right. And then they had another cohort get into a pilot's uniform and do the same thing.

And they were able to tell that the people who were wearing their regular clothes, got their regular eyesight results. And the people who were wearing the Air Force pilots uniform. their eyesight improved. I mean, that's crazy, right, but they were able to prove it and they were able to replicate the white coat study results in a different setting. That Actual efficacy of their eyeballs improved because of what they were wearing. So there's so much about the power of the mind that we don't understand.

And yet, we're able to show that clothes really do affect your mindset and your ability. All right, so imagine it, what is the outfit that makes you feel the most powerful, the most confident, the most competent? Think about it in your mind for a second. All right. have that feeling in your body that you get when you wear that particular item? Okay, and then I want you to imagine what would it feel like to have an entire wardrobe that made you feel That good?

What would your results be? How would it feel to go to work every day? How would it feel to live your life on the weekend? If you had a wardrobe that made you feel that good? It's totally possible. So what I wanted to figure out is, okay, fine.

I know how to do that. And I could go and tell you a bunch of things and go shopping with you. And that's what I used to do as an image consultant. But how do I help you figure that out for yourself? Because it doesn't matter if I have a vision for you. It has to be personal style, which means it has to come from you.

So the question is, how do we do that? Right? So I'm standing in a dressing room or I'm in my client's home, and what would come up is all of the things that Didn't want, right because this is a person who was struggling with this and doesn't know how to do it on her own. So I created a process using design thinking to help you create your own personal style so that you can create that wardrobe. It feels great on a daily basis. So we start of course with what flatters you in my image consultancy training.

I discovered a lot of particular buzz words and language around what flatters you. It's stuff that I kind of knew intuitively, but I learned the language around it so I'm going to share that with you. It doesn't help me to keep this to myself. I am completely transparent with my clients about how I get where I get there are five elements to what flatters you a lot of it does have to do. Do with your skin and your eye and your hair coloring that creates your palate. But it doesn't end there.

It also has to do with your face shape. It has to do with the texture of your hair, it has to do with your body shape. And the way in which the features on your face are arranged the negative space, the shapes, all of these things go into what flatters you. So when you work with me, I lay all of that out for you. And we put it in a password protected HTML page. That gives you everything that you need to know you can always access it for life.

You could do this on your own too. And I also have a mini course that kind of walks you through it. So that's where I start. And then I think about how do we elicit those words that people are attaching to you when they first meet you? Or, you know, the fifth impression You make of the 10th impression that you make, how do we make that coherent and holistic and consistent? What matters to you needs to be apparent when someone sees you so that your style speaks before you even utter a word.

And this is how it works. Okay, so colors have meaning. We use this in advertising in our culture all the time. And there are Western definitions for color called color. There are Eastern definitions for color. There are colors that have different meanings in different cultures.

I use Western definitions because that's where I live, but you know, depending on your cultural background, we can evoke whatever we need to evoke. It has to prime you and prime your viewer so it has to make sense 10 is approachable, red speaks to confidence. Orange is fun and enthusiastic. So this is the color story we chose for Christine. She really wanted people to see her as someone who would roll her sleeves up and get to work. But at the same time, she needed her board and her bosses to see herself as someone who's incredibly competent.

So the style language that we chose was around this as well. We put her in suits. The suit is three quarter sleeves, so it looks like she's rolled up her sleeves. It's a double breasted. So it's traditional, but it's kind of asymmetrical in that you know, little point there. So it's flattering, but it's also updated and modern at the same time.

And then we've got that little touch of fun or wit with the animal skin shoe. Right? You can look at her and see she looks approachable, she looks confident and she looks fun. She looks like someone that you'd want to work with. And that is the point, just to put it all together so that you know that you're expressing your own message. And you're reminding yourself at the same time that that's how you want to show up.

So when we talk about the last part of the formula, your dream, right? Eat have had used to say you have to dress for a part, right? So, and we know this intuitively. What I was working with Shannon, she was a yoga teacher. And she wanted to start speaking because she was starting to study nutrition. She wanted to start speaking about holistic health.

So she needed a look that was going to be not yoga pants, but something that spoke to her healthy lifestyle, her approach, but at the same time was all about growth, and yet, was formal enough to be kind of a speaker look. So As we thought about what flatter her and we thought about what matters to her right now, we also were thinking about where her look is taking her in the future. That's the dream part, right? You need to have a vision in order to make it happen. So this particular look for Shannon, this her speaker, look, now she's training to become a teacher. It's supporting her all along her journey.

Right. So she's wearing this lovely cotton dress, it's to her shape. It is a natural fabric. She's framed her face with this incredibly interesting necklace that's actually created by a project that her friend started in South Africa. It's it's a socially responsible company that feeds the proceeds back into a school and daycare for children in the project. So it's like an incredible thing to start talking About and speaks to her values.

At the same time, she knows she can wear that big and chunky necklace because of her curly hair. So knowing what flatters her is also incredibly important. So we put it all together to have this vision that's going to lead her through her own evolution every step of the way. So, in creating this personal style formula and creating this process through design thinking, I've engineered a programs that make it easy for you to clarify what flatters you to figure out what your core values are, and remind yourself in the people that you meet of them every single day, and not for nothing but to actually manifest on a daily basis, the person you want to become, because you're literally stepping into those clothes. You got to get dressed every day. So why not?

Make it meaningful. And along the way, you're learning style as a skill. Because you're going to go on and do lots of things in your life. So for me, it's important that you see transparently every step of the way how we do it. So that's kind of how we get there. So to just sort of sum up in terms of the power of personal style, I want to focus in on this concept that 40% of your happiness has to do with your self image.

So if that's the case, and we can control that, then we have to think about how you're seeing yourself and think about how we can change that conversation you're having with yourself and the other people are having upon seeing you to create your style as a primer, or an intentional prompt, to become the woman that you want. To become and how do we do that we use the formula what matters sorry, what flatters plus what matters plus the dream to kind of take you through the design thinking process and make it easy. All right, so um, I want to just check in on my time here, I turned my phone off. So I have no idea how we're doing for time. Micah, can you tell me I'm in the in the chat box. Let's see if I can have it come up.

I turn my phone on here. So I want to talk to you a little bit about the bonus. And and then take any questions along the way. All right. Let me see if I stop sharing my screen. Oh, okay.

Oops. All right. So what happened? Okay, All right, so we're gonna get started with the bonus here, I forgot that I created this waiting room. So those of you who were waiting, I did not get my apologies. That didn't work so well.

Okay, so I'm gonna mute you both. All right. And then I want to share my screen again to just quickly talk about this bonus. All right, so, um, one of the things that I found to be really interesting with the women that I particularly work with, is that for most of you style is a challenge. So it's helpful and I like to offer some time to just kind of talk through that and specifically narrow in on what your challenge is, acknowledge it, clear it and give you some specific tips and tricks around it. So that you can actually be ready to do that personal style work.

Whether you do it on your own or you do it with me, doesn't matter to me. My purpose is to get you ready to take that journey. So I've got here, the URL and Mike, if you can put that in the chat box. Let's see. How do I make the chat box show up? Here we go.

Okay. All right. Okay, you've got it in there. Excellent. So you can make an appointment with me to kind of talk through your style challenges, and we can acknowledge them clear them and I'll give you some tips and tricks around them. The other thing I want to share with you today is That I am kicking off my fall class.

So I'm starting my pre sale today for my master class for my signature style journey program. And this is a three month program. We start with a cohort and gather together, maybe five or six women who are similar to yourself. And we take it step by step. This program is flexible for your life. It's all online.

So it's videos. It's designed to deliver in about 15 minutes a day, you will get support from me throughout and we're going to create that passport that I talked about that's bespoke to you. The first three people to sign up are going to be able to use a 20% off coupon. So there are three spots at that 20% coupon. The class is 799. And so you know what I didn't figure out but maybe Micah, you can tell us What that 20% actually works out to be math on the fly is not necessarily my strong point.

Let's see. Hi, Alison. That would be almost $160 off the program. Yeah. Okay, so that's an excellent savings. Plus you get my mini class as your bonus when you sign up.

Alright, so, um, thank you so much for joining us today on the webinar. I so appreciate it. Now, I know a lot of people when they do webinars, they say that the bonus is just for the people who show up live but having lived in lots of different time zones. I actually do not say that I find that it's important to be accessible no matter what, and so I'm going to make that a bonus and 20% off code available. To everyone who signed up for the webinar today. So thanks so much for joining us.

And now I'm going to open it up for q&a. I don't know if you see this funny, like, anonymous person in front of my face. Are you seeing that Micah? Nope. All right, good. I'm just apparently blocking myself.

Alright, so I'm going to stop the recording now so that you can feel free to ask personal questions and