The importance of preparation

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In my experience, the mechanics of setting up a Facebook page isn't that the toughest part is deciding what to put in each of the boxes Facebook presents you with that creates the problem. Deciding what you're going to put into each of those boxes beforehand is really very helpful and making sure that you have everything you need, and that the process is as soft as possible. And the first part of this course will look at the four key elements we need a remarkable Facebook page, and how to go about creating them. Spending time here will save you time later, and ensure that you have an amazing Facebook page. Before we set off creating content though, we need to decide who we're talking to. defining who first will shape your content.

Most if it would, if you were having a conversation with a person, you naturally change what you say and how you said to who you're talking to. Similarly, we need to do that on our Facebook page. In the next section we'll look at three target markets. This is fancy terminology and marketing, but in essence, identify three kinds of people that we think would be visiting our page and how best represent to represent your brand to eat them.

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