Step Four of I promote. Now that you've got the audience into a total fraud, they are just so ready to hear from you about what your solution is. This is your moment, you can now reveal what it is that you want to sell to them, or what it is that you want them to do. So, get excited at this stage, remember that energy, you might have got a little bit tired by now, you may well be 20 minutes or even 30 minutes into a presentation. So don't flag at this stage. This is it, you get to say the solution.

So high energy, excitement, paint a picture that the future is bright. If people do the thing that you want them to do. You can move around the stage here, perhaps pace a little bit show that you're excited you're passionate about will carry a long way in terms of persuading them that this is a good thing to do. When you describe your solution, make sure that you balanced features and benefits. This is a classic bit of sales training, if you like features are what the thing does. And benefits are what it does for you, the audience makes sure that you're translating every feature into a benefit.

Otherwise people won't make that leap for themselves. Use exciting language here. And you can start to answer any questions that people might have as well. I suppose you're wondering this, I bet you're thinking this. And you can also call back here to the things that you've identified already as problems and the things we covered in increasing the need. So when you're lying awake at night thinking this or when you really want to jump on a bicycle.

Now you can, and I know you're worried about this thing. So here's where I've addressed that in this solution. It takes real mastery to write a speech like this takes time and thought to how you're going to lay out the solution to people so that it really answers all of their questions and meet their deepest desires. So make sure that this is a really action packed, fun moment in the speech, you probably want to be increasing volume and pace started to pile up the different benefits that people can have here so that they are just physically excited. When we hear music often increases our heart rate. So think about just increasing the heart rate of the audience slightly by the way that you're speaking as well.

So do not reveal the solution any earlier than this. It is such a rookie error to want to talk about solution early. It happens now and not any sooner. But when you get there, make sure that you enjoy it. This is your time to shine.