Now we talk about referent power. People with referent power have an ability to influence others because they can lead those others to identify with them. In this case, the person who provides the influence is a member of an important reference cool, or someone we personally admire and attempt to emulate. Be a charismatic, dynamic and persuasive leader and see a person who is particularly attractive or famous, a young child who mimics the opinions or behaviors. Often all their sibling or a famous sport person or a religious person who follows the advice of a respected religious leader is influenced by referent power. referent power generally produces private acceptance rather than public compliance.

The influence brought on by Reverend power nuclear in a passive sense because the person being emulated Do doesn't necessarily attempt to influence others and the person who is being influenced may not even realize that influence is occurring. In other cases, however, the person with the referent power such as the leader of a cult, may me full use of his or her status as a target of identification or respect to produce change. In either cases. referent power is a particularly strong source of influence because it is likely to result in the acceptance of the opinions of important other experts have knowledge or information and conforming to those whom we perceive to be experts is useful for making decisions about issues for which we have insufficient expertise. So expert power does represents a type of informational influence based on the fundamental desire to obtain well within authority information in where the outcome is likely to be private acceptance conformity to the leaves or instructions of doctors, teachers, lawyers and computer experts is an example of expert influence.

We assume that these individuals have a wealth of information about their areas of expertise, and we accept their opinions. Based on these perceived expertise. Particularly, their advice seems to be successful in solving problems. Indeed, one method of increasing one's power is to become an expert in a domain expert power is increased for those who possess more information about a relevant topic than others do because the others must turn to this individual to gain the information. Who can see then that if you want to influence others, it can be useful to gain as much information about the topic as you can