Social psychologists as well as advertisers, marketers and politicians are particularly interested in the behavioral aspect of attitudes. Because it is normal that the ABCs of our articles are at least somewhat consistent our behavior tends to follow from our ethics and cognition. You voted Thurman Did you have more positive cognitions about in more positive attitudes toward waffles than French those then I will naturally predict and probably be correct when I do so that he will be more likely to order waffles then French those when you eat breakfast at a restaurant. Furthermore, if I can do something to me your thoughts or feelings towards French food more positive then your likelihood of ordering eat for breakfast will also increase. The principle of attitude consistency that for any given attitude object, the ABCs of ethical behavior and cognition are normally in line with each other. predicts that our attitudes for instance, as measured with a self report measure are likely to guide behavior supporting this idea meta analysis have found that there is a significant and substantial positive correlation among the different components of it.

And that article is expressed on self report measures do predict behavior. However, outages are not the only factor that influence our decision to act. The theory of planned behavior if you've ever gone Martin fish been in Isaac eyes and outlines three key variables that affect the attitude behavior relationship. A, the oddity to Thor to behavior means the stronger the better be subjective norms. It has the support of those we value and see perceive the behavioral control, which is the extent to which we believe we can actually perform the behavior. These three factors jointly predict our intention to perform the behavior which in turn predict our actual behavior feels free to this.

Imagine for a moment that your friends shereena is trying to decide whether to recycle her used laptop batteries or just throw them away. We know that her attitude toward recycling is positive. Yes, she thinks she should you do it. But we also know that recycling takes work, it's much easier to just throw the batteries away. But if shereena feels strongly about the importance of recycling, if her family and friends are also in favor of recycling in Eve, she has easy access to a better recycling facility, then she will develop a strong intention to perform the behavior and likely follow through on it. More generally, research has also discovered that articles predict behaviors while only under certain conditions and for some people, and these include men the attitude and the behavior both occur in similar sorts of social situations.

Second one is competence of the attitude either effect or cognition are accessible when the attitude is assessed and when the behavior is performed to read when the auditors are measured at a specific rather than a general level, and verbal self monitors rather than for high self monitors. Imagine for a minute the case of Mayra a 16 year old high school student. Myra tells her parents that she hates the idea of smoking cigarettes. Meyers negative attitude for smoking seems to be a strong one because she's thought a lot about it. She believes that cigarettes are dirty, expensive and unhealthy. But how sure are you that Meyers articles will predict her behavior?

Would you be willing to bet that she'd never quit smoking when she's out with her friends? You can see that the problem here is that minus articles is being expressed in one social situation. It has when she's with her parents. We are The behavior which is trying to cigarette is going to cure in a very different social situation he does when she's out with her friends, the relevant social norms are of course much different in the two situations, my response might be able to convince her to throw smoking. Despite her initial negative attitude, when they envious her with peer pressure behaviors are more likely to be consistent with articles on the social situation in which the behavior of yours is similar to the situation in which the attitude is expressed. One other type of match that has an important influence on the attitude behavior relationship concerns how we measure the attitude and behavior.

Auditors predict behavior better when the attitude is measured at the level that is similar to the behavior to be predicted. Normally, the behavior is specific so it is better to measure the attitude is specific level tool. For instance, if we measure cognitions at a very general level, For example, are you a religious person, we will not be as successful at predicting actual behavior, as we will be if we ask the question more specifically, as to the level of behavior we are interested in predicting. For example, How frequently do you expect to attend church or mosque in the next month? In general, more specific questions are better predictors or specific behaviors, and that if we wish to accurately predict behavior, we should remember to attempt to measure specific attitudes. It will also predict behavior better for some people than for others.

As we saw in Section before, self monitoring refers to individual differences in the tendency to attend to social cues and to adjust one's behavior to one social environment. 33rd to our example of Myra, you might wonder whether she's the type of person who is likely to be preceded by peer pressure, because she's particularly concerned with being liked by others. And if she Then she's probably more likely to want to fit in whatever her friends are doing, and she might try a cigarette if her friends offer her one. On the other hand, if a mother is not particularly concerned about following the social norms of her friends, then she will be more likely to be able to resist the persuasion. High self monitors are those who tend to attempt to blend into the social situation in order to be liked. And low self monitors are those who are less likely to do so.

You can see that because they allow the social situation to influence their behaviors. The relationship between articles and behavior will be weaker for high self monitors than it is for low self monitors.