Although we might use the theorem in a different way in our everyday life, for example, like Hey, he's really got an attitude of social psychologists reserve the term attitude to refer to our relatively enduring evaluation of something, word is something is called the attitude object. The attitude object might be a person, a product or a social group. When we see that our attitudes our evaluations, we mean identity more a preference for or against the attitude object is commonly expressed in terms such as prefer a like dislike, hate and love. When we express our attitudes, for instance, when we say I like swimming, or I hate snakes, or I love my parents, or expressing the relationship, either positive or negative relationship between the self and the attitude object, statements such as these make it clear that auditors are an important part of concept. Each of our attitudes has its own unique characteristics and no two attitudes come to us or influence us in quite the same way.

Research has found that some of our attitudes are inherited. It's only in part we have genetic transmission from our parents. Other attitudes on learned monthly to direct and indirect experiences which the attitude objects, we may like to ride a roller coaster, in part because our genetic code has given us a true loving personality. And in part because we have had some really great times on roller coasters in the past. See locker asked us all learned we have the media or through our interactions with friends. Some of our articles are shared by others.

Most of us like sugar fear snakes, and are discussed by coworkers. Whereas other attitudes such as our preferences for different styles of music or art are more Dual wash shoes are made up of cognitive, affective and behavioral competence. Consider an environmentalist attitude toward recycling, which is probably very positive. In terms of ethics. They feel very happy when they recycle. In terms of behavior, they regularly recycle beer bottles and cans.

And in terms of cognition, they believe recycling is the responsible thing to do. Although most attitudes are determined by attic behavior and cognition, there is nevertheless where I ability in this regard across people and across our attitudes, some articles are more likely to be based on feelings, some are more likely to be based on behaviors, and some are more likely to be based on beliefs. For example, your attitude toward chocolate ice cream is probably the paramount in large part by ethics. Although you can describe it stays mostly you may just like it Your attitude toward your toothbrush on the other hand is probably more cognitive you understand the importance of its function, still, other of your attitude, maybe based more on behavior. For example, your attitude toward notetaking during lectures probably defense at least in part on whether or not you are a girly takes notes.

Human beings hold attitudes because they are useful particularly our architects enable us to determine often very quickly and effortlessly which behaviors to engage in which people to approach or avoid, and even which products to buy. You can imagine that making quick decisions about what to avoid or approach has had substantial value in our evolutionary experience. For example, we have two thoughts. Snakes is equal to bad runaway and blueberries are good. Eat it.