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Brand Building for Startups: To Win Consumers Mind

Introduction
Introduction
Preview
Why is Brand So Important Today?
Preview
Course Differentiation and Course Outline
What You Should Know - Key Concepts
What Comes to Your Mind When it Comes to "Bill Gates" Name?
Explanation for the Two Earlier Quizzes
What is a Brand, Brand Management, Brand Development, and Brand Building?
Brand Equity Index Model
Types of Researches Related to Brand Building
Key Attributes - Unmet Needs - Motivators - Key Drivers
Brand Experience
How to Win?
How to Get a Big Picture to Win?
How to Define Thought Process: Part 1 - Model
How to Define Thought Process: Part 2 - Shopping Behavior
How to Define Thought Process: Part 3 - Examples
How to Understand and Analyze the Key Drivers?
Survey by Yourself
How to Discover Unmet Needs and Prioritize Attributes?
How to Define Unique Value Proposition?
How to Get Materials Before Launch with Limited Budget?
How to Name Your Brand Effectively?
How to Use Color to Win Consumers Attention?
How to Write a Brief?
Write Communication Brief
Write Design brief
Write Research Brief
How to Evaluate the Outcomes of Freelancer?

Write Communication Brief

Brand Building for Startups: To Win Consumers Mind How to Get Materials Before Launch with Limited Budget?
By: Ryan Holmes
8 minutes
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