Hi, and welcome back. So this is Rebecca and I will teach you now how to rock your LinkedIn. So bear with me, I'm going to share my screen. Let's get started. So we already know how to prepare your executive summary. We know how to make your achievements look big.

We went through the filters and screening getting past those by using keywords and buzz expressions. We looked at how to cover gaps and in consistencies, and we also know how to be irresistible to recruiters. So now that we have your profile set up, let's plug it into LinkedIn. and optimize the tools that you have available to you on LinkedIn. unlocking your opportunities on LinkedIn. So how do you take advantage of this tool?

So a strong profile on LinkedIn cements credibility and makes you look like you are an authority in your field of study. So you must complete your profile to the very maximum, make sure to have the summary in there, list out all of your job and describe your your activities in a way that is not just a list of tasks, but a list of achievements make them look big. Once you have that you put the languages to publications and your awards recognition. You have a nice picture in there and we will look at pictures in the bonus section until you have a complete profile, and you're proud of it. And you try to attract now more views. So let's look at how for example.

If you're looking for a job as a graphic designer, and in your profile, you don't have the word graphic designer in there listed because you haven't yet done the job of a graphic designer somehow find a way to write the Word graphic designer in summary, so, so that you can be found by the recruiter who is looking for the word graphic design designer. On a baleen type of search, we will learn how to do Boolean search just like the recruiters do. So, if you're not, in your profile, if you don't have the word graphic designer, you won't be found to be a potential graphic designer by the recruiter who has put in his search these keywords that he's looking for in terms of talent, okay, so make sure to have the words in there. The words, like let's say you want to become a technical writer, but you're just a copywriter right now, right?

So make sure to write technical writers somehow in your summary so that you're found by people who are listening technical writer in their search, so keywords can help you appear in the list of selected candidates. That the recruiters are building every day. Background checks are made a lot easier. If you have in your recommendations on LinkedIn, at least three people who recommended you as a qualified professional. So that really helps try to get as much recommendations as possible. Now we'll teach you how to get there at the next chapter, the next second section.

So joining groups is also great, because then you can share your opinion online with other like minded people, you can make yourself be visible, share some updates, articles that you like, you can publish content, even if it's not your content, you can, you know, share some articles that you've read and you and you like, you want to be seen as an expert in your field of work. You have to be as visible as possible, because you can do that, in a discreet way, right? Checking people. So if you want to check people on LinkedIn, there are several ways to do So who do you go about? So, once you have a profile that is interesting to you look at a few things here. So make sure to look at how they move their careers forward.

If you're spying on a profile, look at how long they stayed in each role. Look at how they got promoted, was it you know, wow, they got a promotion nearly every year, or look at how they moved abroad or moved companies, how long they stayed in each role. Look at the evolution of their careers. Look at what people are saying about them. Look at the recommendations that they're getting. What are the objectives used to describe them so that you can have an idea of who these people are and really get under their skin in a way.

Look at their posts, look at their publications, what are they liking, what are they sharing, you can look at that under see all activity, you can see everything that people have been doing Lately on LinkedIn, we'll look at the influencers, that they follow the groups that they belong to the people that they're followed by, and look at their educational background, because you want to stop the show off. Some people have not really graduated from Stanford, maybe they just took on, you know, a continuing study an online course, but then they appear to have graduated from it. So you want to make sure you spot that, because this is something people are doing more and more. Expand your empire. So once you have a really sleek profile, and elegant profile that you're proud of, you want to expand, you want to reach out, you want to connect with a maximum of people possible.

So at least 500 anything under 500 Connections is just not good enough. You want to publish content, even if it's not yours, like I explained, and like interact, share, comment on other people's content, so that you can be a Also more visible this way. And don't scroll only on Facebook and Instagram, please crawl and go through the feed on LinkedIn because there's so much precious information there. There even job posts because some people are posting jobs on their feeds. So please don't don't overlook it. When you want to be discreet about visiting somebody's profile, where you can do is just a tick on the on the endorsement, like everybody has a section for endorsement.

So if you if you go into somebody's profile, and you don't want them to feel like you're just stalking them, then you can just give them an endorsement so that they feel Oh, that's why the person you know, that's why she came here to give me an endorsement not just to spy on my profile, right? So this is a good way to sort of stay under the radar and I want you to delete the section that goes People also viewed, this is a column that is usually to the right of your profile. And this is a list of your competitors, people who have similar skills to yours. This is because it's there in case the recruiter doesn't like your profile, and then he has an option, a list of options to go to, and then click on these other people that might have the qualifications you don't.

So take that whole section out because you don't want to make the life of the recruiters easier. You know, you don't want to make it easy for them to find a replacement for you in case they don't like you. So this is the section I want you to delete and you can do that under settings and you can take that whole thing out okay? So you want to connect with those people that you want to become connect with people that inspire you connect with those people that you want to be later in your career. Okay, asked to join groups relevant group for yourself. Job Search because there are so many groups for job search, where you can be noticed, okay, and I'm sure there's a lot of recruiters in those groups as well.

Follow the companies that you are applying for. If you are applying, let's say, for Oracle, there's usually an option. Once you have applied for the job to follow the company. If you scroll down, when you look at the job description, the option is there, follow so make sure to follow the companies that you're applying for, as the recruiters for the companies that you are applying for. So if you apply for a job at Oracle, make sure that you are following or at least trying to connect with the recruiter that posted the job that you applied for. Add people on LinkedIn, have a conversation on LinkedIn network as much as you can on LinkedIn and I will teach you in a separate course.

How to maximize your networking influence, but take the conversation out of length Then going to your emails was that person or going to instant messaging, because LinkedIn messaging is not exactly what people prefer in order to communicate as fast and as dynamically as possible. So try to take that conversation into, take it to your emails or take it to an instant messaging tool like WhatsApp, for example. I think that helps. Keep in mind that LinkedIn is about networking. It's not about you know, making friends necessarily. It's, it's, you know, it's about winning, everybody wants something from that conversation, you know, so there's no hard feeling.

Don't be shy and also don't overfill. Don't say yes to people who are trying to connect with you. You don't have to necessarily know them, but if they have a profile that inspires you in some way, just say yes. Okay, because you want to grow your empire on LinkedIn. So here's some examples I'm going to share with you. Exactly.

People that I actually find to be pretty inspiring on LinkedIn. So let's start with Adam Rifkin. He is the most powerful networker on LinkedIn. He is connected to the most influential people on net on LinkedIn. He's gotten about 76,000 people that he is connected to. And he describes himself as call me panda.

I mean, he makes it funny and edgy, because he's already pretty connected. So he can do that. I don't suggest that this is a bad strategy. But if you don't have that many people yet under your, you know, in your network, I would say you know, add a title rather than just something funny and edgy. I would say add a title, your name a cool picture your your summary of qualifications, and here he added some articles. You can even add your resume your CV to your profile.

He has some articles that he's sharing here. If you click on SEO, you can see all of his articles. If you scroll down, you will see everything that he's published lately. And then you can also see all of his activity, everything that he liked, commented shared, posted on LinkedIn, this is a really great way to get under people's skin and understand what are, you know, the main topics that are of interest to them. So let's get back to his profile. I want to show you a little bit more.

So if you scroll down, you will see all his education, his skills and endorsement recommendations. So he has given 251 recommendations and received 49. So usually, I advise my clients to receive more recommendation than you have given but he is definitely a giver and he helps people to promote themselves. He's He's a networker. By definition, so I think it's an exception here that he that he is giving a lot more than he is receiving. But in any case, it helps grow his network.

So, you know, whatever strategy works best for you, but I think the best would be to have received more than you have given. Let's look at another profile that I really like here, Jenny Blake, so she wrote about, I actually have her book right here. It's called pivot. It's a really great book and I recommend that you buy it so she she puts her in her picture, her title, which is so so so good, and makes you look so professional, author, career speaker, and business strategist. So I like how she defines herself in three different ways, three different titles. She has a great picture, again, a great picture profile with the right colors.

And here again, she has a lot of different titles. So you can use a lot of different tiles to define yourself because maybe you know how Do a lot of different things. And that's the case for most people. She has a pretty long summary of qualifications. And she's also attaching some media to it or maybe some, you can attach, like I said, your resume your CV, some article that she wrote perhaps. And here she's also attaching some videos to her current job, so that people can quickly you know, check out and it's not just writing about her job.

It's also having media and a visual content that defines what is it that she does. I think it's very interactive the way she she she built her profile. And I like also that she has quite a few recommendations people really do look at the recommendations that you have, she has given 20 and received 13 and here you can see the keywords that people are using to define her. So Jenny is very upbeat, has a cheerful style. So it's it's these objectives that are you know, defining The person and the professional that she is, and these are the things that you want to check in order to prepare yourself to a conversation with her, or maybe an interview, right? This is a really good way to prepare for interviews as well.

So one more profile here we have window. So this is an Instagram influencer. He's based here in Switzerland. I really like his cool profile. You know, he has a very edgy, cool picture in there and then another to the background picture, promoting his work. So he is now saying that he's putting awesome into business.

He is defining himself as a marketing trainer, connector and content creator. So here he has his activities. So now his current job is Captain Switzerland. That's his current title. He's working for a company called basic bananas before he was a photographer. So you can see this is a really Cool, edgy profile.

I think it's very nice what he's done. So he's studied in Switzerland, etc. You can see all of his background skills, endorsements and recommendations. So he's given four received three. I think it would be ideal if he had, you know, given three and received four. But you know, you can play around with this.

The important thing is to have at least three recommendations. Okay. So let's get back to the rest of the presentation. And I want to show you Yes, how to do baleen search. So this is really a great way to find people and find jobs without wasting time. You can make your search very tailored, very targeted, and you're going to get exactly what you're looking for in terms of Finding your next new best friend or finding your next job.

So how do you search for people on LinkedIn, you want to search for them using the baleen search technique. So here's how you do it, you have quotation marks, you write the word. Let's say I'm looking for a recruiter who works at Google. So I would put recruiter in quotation marks. And then I put the word end. And then I put Google in quotation marks as well.

And then I will find recruiters who work for Google in the list that will appear once you press enter. Let's say I want to find someone in finance or audit. Either or so I put the word or instead of ends and then I will find those professionals. People who have those words in their profile will appear in my search. If I want to find someone, someone who has experience in e commerce, but not someone who to eBay, then I just put e commerce quotation mark, and then I put the word not. And then eBay.

So I will probably have in my search people who worked at Amazon or different marketplaces environment, because I excluded eBay. So I'm not going to see those professionals, okay. Or if I want to find someone who lives in Switzerland or lived in Switzerland, or has anything to do with Switzerland, and is a lawyer, and works for axiom, then I will put all these keywords, one after the other between quotation marks, and and I will find the person who has all of these keywords in their profile. Let's say I want to find someone who's based in San Francisco or New York, or who has been based or who has anything to do with those cities, and who has done merchandising, but not someone who works for gap. So maybe someone who worked for Macy's or some other retailer or I want to find my new best friend.

So let's say I want to find someone who lives in Zurich. That's where I live, somebody who has done human resources, somebody who has something to do with Brazil, because I'm from Brazil, and someone who is a coach. So if I put all these words out there and and and I might find a person that is very similar to me, someone that I really will connect with very well. And then I will approach and be like, Oh my God, we have so much in common. Let's connect. Now we'll teach you in a separate course.

What do you say to these people once you connect with them? Let's do billing search for jobs. You can do that for jobs as well. And it's very, very effective because it saves so much time. So you click here in the search for jobs, you put the baleen search, you know sentence that you're going to build. Then you put the location for the location be as broad as possible.

If you live in the US or in Canada or Australia, I mean, or Brazil. I mean, these are big countries. You don't want to put the whole country you want to put a city. But if you live in Switzerland, then you want to put just the country because such a small country, you don't want to restrict your search too much. So in the search, you know, quadrant, then you're going to put, for example, let's say your writer, a technical writer or a copywriter. And so I would suggest don't put technical writer or don't put copywriter, just put writer in quotation marks.

So be as broad as possible. don't restrict your search. And then you could put, for example, the word remote. Let's say you want to work from home. So you put all the jobs you're going to you're going to have in your list of results, all the jobs that are remote, and that have the word writer in them, so remote between quotation marks, and writer. So then you're going to have in your, in your results, all of these options and then you have for example, Switzerland or whatever city that you decided to two jobs to Okay, or maybe you want to find a job that is home office, or remote, but you don't really care what job that is.

So then you just put down home office or remote quotation mark. So then you can have a list of jobs that have in their job description, the word, home office, or remote. So this is where the magic really starts to happen. Or let's say you want to work for the United Nations, but you don't want to work for UNESCO. Or you don't want to work for UNICEF, or whatever it is. So then you put United Nations quotation mark, not UNESCO, or not UNICEF, or whatever it is that you are excluding from your search.

Or you only want to find jobs in Google, Apple or Facebook. So then you put Google quotation mark and Facebook quotation mark, and Apple quotation mark, and then you will only have a list of jobs for these three companies. That's how it works. Or let's say you want to work for UBS. or big trees. And you also want to have a job that requires you to speak Portuguese because you speak Portuguese and you want to work in that language or at least you want to use it in your work.

But you don't speak Spanish. So you put UBS or Credit Suisse and 40s, not Spanish or not German. If you don't speak a specific language that you know, is usually required. Or if you're an IT guy, and you're looking you know, or an IT girl and you're looking for a job in back end, or full stack, and you want to have something to do with day 10 Alec analytics in there, you want to do some, some, yeah, you want to work in those fields, but you don't want to work in German, right? So then you would put not German and that's going to exclude all of the job descriptions that have the word German in them. You don't have to put the location here because the look is a separate quadrant where you will put the location specifically.

And so you don't have to insert it in your search. And so I hope this is clear. And let me know if there's any question around this. So don't search for job title anymore. search for keywords that you're going to, you're going to list in a baleen search type of strategy, okay? Don't search for key for job title because there's so there's so tricky, you know, job titles are changing the names of jobs like we used to call a receptionist, a receptionist, but today a receptionist.

They call it a first impressions manager. So if you search for jobs, as you know, receptionist, maybe you're gonna miss out on some opportunities out there just because the name of the title has changed. Don't search for the title, search for the keywords, the skills that you're going to list in a baleen. type of search. That's your strategy. Now, don't restrict your search, keep it as wide as possible.

So that includes also the location. Don't forget to scroll on LinkedIn, too, because like I said, you will see some people post jobs on LinkedIn, in their feed, you know, some recruiters, if you're connected to recruiters out there, this is the good thing about connecting with them, because some of them, they will post jobs in their in their feet. So if you're in their network, you're going to see those jobs and maybe they don't post them in the jobs, because it's so expensive to post jobs on LinkedIn. So maybe they just post them in their feeds. Don't hesitate to add recruiters that work for the companies you want to work for, onto your LinkedIn. Okay?

They're very sort of promiscuous in a way so they say yes to a lot of people. Don't forget to search on other platforms because LinkedIn is not the only, you know, job search portal out there. There's so many great places where you can find jobs and Craigslist, Craigslist is actually pretty good for us jobs well, because it's free to post there. So you're gonna see a lot of things that are nonsense. But there's also a lot of good opportunities in there. Keep in mind that there are less capable people out there with the skills.

So some people don't have your skills and your qualification, they're less capable than you. But they're doing the work that you should be doing the work that you dream of doing. And the difference is they're visible. They're loud, they are out there, and you're keeping a low profile, you're keeping a very quiet, low profile. And this is why the magic is not happening for you. So next time I see you it's going to be about recommendations and how to build those recommendations.

So I'm looking forward to that. And I thank you for your time. See you soon.