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Introduction to Programmatic Advertising: Digital Marketing
Preview: Introduction to Programmatic Advertising
Preview: Introduction to Programmatic Advertising
Preview
Introduction to Programmatic Advertising
Welcome to Programmatic Advertising - Digital Marketing in Today's World
Preview
High level, what is programmatic advertising and what are the advantages?
Preview
Digital Marketing Introduction - Programmatic Advertising
Digital Marketing Introduction - Qualifying Media and Ad Standards
How it Works - A walkthrough of the programmatic process
The Programmatic Process In Action - Walking Through the Process
Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions
Programmatic vs. RTB - Defining RTB and Programmatic
Programmatic vs. RTB - They are not one in the same, so what are they?
Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill
Setting Pricing in a Programmatic Environment
Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions
Auctions - An Introduction to First & Second Price Auctions in Digital Marketing
Traditional Waterfall - Digital Marketing Process of Serving an Ad
Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King
Mobile Header Bidding - How This Auction Works Specifically In-App
Recap & Thank You!
Recap - Thank You - and Bonus Lecture!
Introduction to Programmatic Advertising
Introduction to Programmatic Advertising: Digital Marketing
By:
Ben Silverstein
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In this section you'll be introduced to programmatic advertising and how it's changing how digital ads are being bought and sold
We'll cover the following topics in this section:
Welcome to Programmatic Advertising - Digital Marketing in Today's World
High level, what is programmatic advertising and what are the advantages?
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