So you've made it all the way through introduction to programmatic advertising. Thanks for taking this course with me. To recap, we've gone through what a response actually looks like the data involved in that. We've gone through not only the exchange, but how advertisers can use data to enhance their decision making process. We've reviewed the pricing for both the supply side and demand side and how a supply side publisher can optimize their programmatic inventory. And we've talked about different integration types to connect the supply side to the demand side.

I want to thank you for taking this course in this journey with me. At the end of this I have also included links to additional content, additional articles that you can read. Some of these articles are from some really good newsletters and places forms that I recommend you follow on a fairly regular basis if this is something that you're definitely interested in. And I've also included a glossary of terms such as RTB DSP, SSP API, things like that, so that you know exactly what they mean, as well as links to additional help with things like glossary terms. And finally, if this is your first time taking any of my courses, I highly recommend that anyone who is interested take the digital advertising and marketing 101, which is really a complete guide overview to not just programmatic, but the advertising space as a whole everything from display to social media search, and there's videos and so on.

I also recommend my 201 course were part of that course I do cover programmatic. So some of that may be a repeat, but I also go into things like viewability, verification, audits and frauds and other important topics in the industry. So Thank you again for taking this course and I hope to see you on another one of my courses again soon.