Welcome to Introduction to programmatic advertising. I'm your host, Ben. I've been teaching courses on digital advertising since about 2015. I have other courses on this platform, including digital advertising and marketing, one on one, digital advertising marketing to a one, a three, a one in the works, and a course on big data already published. Now, in this course, I'm going to get into programmatic advertising and what that actually means all the different moving parts, all the players, the buying models, what makes it different from your traditional buying and selling of media, and really explain how you as a media professional can take advantage of it, be aware of it and work with the different companies involved, ie that on the tech side, the supply side, the demand side, the advertiser side, or anyone in between, throughout this course you understand how How they all work together and how you can fit into that ecosystem.

So let's get started.