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URL:https://www.learndesk.us/class/6382440211808256/introduction-to-programmatic-advertising-digital-marketing?ref=outlook-calendar
SUMMARY:Introduction to Programmatic Advertising: Digital Marketing
DTSTART;TZID=America/Los_Angeles:20260411T190000
DTEND;TZID=America/Los_Angeles:20260411T200000
LOCATION:https://www.learndesk.us/class/6382440211808256/introduction-to-programmatic-advertising-digital-marketing?ref=outlook-calendar
DESCRIPTION: 
Have you heard the term programmatic advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do?
By 2020 programmatic advertising is expected to be a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. And industry of this size, with such explosive growth, requires a lot of work by many different companies. It also requires a complex system that results in benefits for all parties.
What will you learn in this course?

Process of a programmatic ad buy
Ad-tech companies involved
Benefits for both advertisers and publishers

Overview
Get immersed in the world of programmatic advertising. In this introductory-level course, designed for those with an intermediate understanding of the digital marketing space, I'll explain exactly what programmatic advertising actually is, and how it's executed. I use simple visuals to illustrate...

https://www.learndesk.us/class/6382440211808256/introduction-to-programmatic-advertising-digital-marketing?ref=outlook-calendar
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