Hi, welcome to hooks flows and funnels. My name is George Beverly. And in this lesson, we're going to talk funnels. And what I want to show you is how to build a really, really simple sales funnel using some tools that many of which are free, some of which you're probably using already anyway. So I just want to make the point before we get into it, that funnels don't need to be technical, they don't need to be complicated. They can be as simple as an email newsletter that your customers sign up to.

What's really important and what you need to think about is talking to the customer at the right time, about your product, using all the good stuff that we learned about hooks, all this stuff you now understand about how to guide your user through a flow, let's start to knit those things together. Because the funnels is really the money side of the whole process if you like, this is a bit where we're actually getting people to convert to buy your product, to sign up to get a quote, or whatever that is. So let me start off by showing you what could be the simplest funnel you'll ever build. So let's walk through a really, really simple funnel. So our start point, as we've said before, is let's imagine that you have created your hook. It's a piece of content is an email, that's something that has grabbed and attracted the interest of your customer.

And that's generated them or generated you should I say, a click. So here's your landing page. So why not? Say landing page. It can be your homepage. But usually speaking landing pages are built specifically to answer the question or answer the issues or pick up on the themes that you spoke about in your hook.

Remember back in hooks and flows, we talked about the fact that you need to get these two to work well with each other. If you've got a message here, it needs to work with what your customers or what your users are seeing here. So they're on the landing page. Here's your hook. We've got a series of sales messages here. Some texts that offer some benefits are solving problems.

We're creating a little bit of desire, or showing that we've got something that they're interested in. And remember the F shape we spoke about, or here is an action with a big call to action box here. What we're saying is, hey, look, get some free stuff. We are at this stage prepared to give away some useful stuff to The user in order to understand more about where they are in the sales funnel, because at this point, they're very much at the top. Once they enter their data, their name and their email, they've been shown a just a pop up here that just acknowledges the interaction they've just performed. So it says, Thank you, we'll send you the free stuff to the email that you've just given.

So really important to think about your data protection, and your GDPR obligations here. So that's just acknowledging what you've done. And what's going to happen next, if you can remember, we spoke a bit about that in the eight golden rules. So we've collected some data, we understand that they're interested. So we've almost got ourselves to first base if you like, what we can now do. Now we've collected that data, and perhaps we're using a tool like MailChimp or something That's good automating and sending emails based on a specific trigger.

And that trigger might be right, we've collected the data here. So what we want to do instantly or within the next few minutes, is automatically send them an email that looks like this. It says, Hi, your free stuff is ready to download. Here's the button to download it here. But here's the opportunity that you can jump onto, we know that at this stage in the flow, this particular customer is quite warm to us. So why not take the opportunity to make them a special offer?

We've got them we've engaged them there in the moment you're talking to them or be electronically, but why not offer them something here. It's a great opportunity, sometimes called early engagement by the kind of marketing CRM pros, if you like, what that will do, irrespective of whether or not they click on this but if they definitely click on the download Clever stuff in the background like MailChimp or using another service called Zapier, which actually joins services together if you like, it can link your database with your email with lots of lots of other clever stuff something like MailChimp or something like Zapier here can then when we feel it's right, send another email as a follow up. And it might be something like, here's your invitation, just discover more. So at this point, we are taking them further down the funnel, we've given some stuff away here demonstrated some credibility, we've showed them that we've got a product or service that can solve the problem.

Now you want to push them slightly further down the funnel. So that might be a free demo. It could be an event, it might be a money off voucher, it could be a free trial, think about those stages that we talked about, from the top of the funnel all the way down to the bottom. And what that finally now could do, and I'm not guaranteeing it by the way, but what it could Do his driver click back to the main website where that particular customer can book ask for a quote visit you take a test drive, whatever it is that gets them closer and closer to conversion. So there you have it two really simple funnel, you can use some free tools. If you've already got your website going here, you can also use tools as I mentioned, like MailChimp, like Zapier, like Zoho, lots and lots of stuff out there that you can use to make this funnel and test it.

That's the best thing about this, build it and test it. I hope you found that useful. I will see you again in the next lesson.