Hi, welcome to hooks flows and funnels. In this lesson, we're going to be talking flows, and specifically answering the question, What are user flows? So, if you cast your mind back to when you're at school, maybe you did some work on flow diagrams. These were a series of steps with funny different shapes that took you or somebody effectively through a process. And when we think about user flows, that's exactly that. And what sits underneath user flows is one important point.

And these are tasks and user tasks. So let me explain that a bit more. So when your customers come to your website, they will have a series of tasks that they need to complete to understand whether or not you're right for them, or to perform specific tasks they've done before. Like, I need to come on to the site and pay for something, I need to come on to the site, and email you. So there are specific tasks that users have when they hit your website. And what flows are, are pretty much the journeys that you design to meet those user tasks.

So how you do it, is you start to understand what do your customers need from your website? What are the tasks they need to perform? They have specific objectives to get from your website. And all of those tasks will begin to feed in to how you design the use of flows. So the two go together. So when you think of a flow, it's really an answer to the question.

Can The question that the user asks when they come on to your website, can I do this? How do I do this? Where will I find this? Your user flows should answer those questions. So how you start is to begin to understand what questions your customers are asking about your product or service. This is the key that unlocks your use of flows.

I hope that is clear. I hope it's useful. I will see you in the next lesson.