I just wanted to spend just a minute or two, showing you some examples that I think we can all learn from about some big brands that have been almost going back to basics and rediscover in their own why. And I want to show you how powerful that can be when you really go to town on it. So here's just a few examples that I've seen. So here's one from the Dollar Shave Club. If you're familiar with this brand, it's been a disruptive factor in that sector. So it's almost making fun of the fact that Gillette and the other big brands have been racing against each other to put more blades on their razors, put more widgets make it ever more expensive.
And what's happened is buying razors actually sucks because they're expensive and some certain razor heads don't fit certain bodies and it's all a mess. This brand is said, Look, it sucks. And it's beginning to show that actually Dollar Shave Club is all about simplifying it, making it cheaper, making it easier. So really powerful. Why this is an example from a British bear brand based in the UK called brewdog. And I wanted to show you this example because it's a really simple piece of promotional material.
It's a 1 million giveaway, but you can see in the language that they use in the type of graphics that are coming across how important and intrinsically valuable their y is to them. And how that comes across. This example from dove is one you may have seen, it's been a hugely successful campaign. It's all about the campaign for real beauty. And as you can see from the example of the picture of the lady there, and the question is almost questioning not just the customers but the whole sector. Why is it we always see beautiful young People whenever we see a cosmetics or a shampoo advertised and darvis almost gone back to its own reason for being here, and it's why is why can't everyone be beautiful is a hugely powerful example.
And finally, this example from Huggies, I think is great. It's highly emotive. No baby on hugs. I mean, what a fantastic purpose for a brand to have. It's pulling you towards it. If you have children, then you'll understand how important that is.
And I love the way Huggies have gone back to basics all about their why it's really, really powerful stuff. So just four examples there that I think we can all borrow from. And I just wanted to finish up by saying, This is why we need to focus on our purpose on our own. Why because when it comes across, it's so powerful. It really can differentiate your business, your brand, your service from everyone else. So how you found that useful and I'll see you in the next