Welcome to hooks flows and funnels. In this lesson, we're going to be talking funnels. And we're going to be looking at what type of user you have on your site, where are they in that sales journey? Where are they in the funnel, and I just want to talk about the differences. And this is quite simple. There may be more variations of these types of users.

But to begin with, let's just think about the two types of user you might have attracted to your site. So in the best case scenario, let's think about the buyer. So they've been through the funnel of work themselves, or you've helped them navigate their way from the top of the funnel all the way through the middle. They've done their own qualifications, and these users know exactly what type of product they need. All you now need to do To provide a simple set up and a great service and you both are in business, it doesn't mean that they're still not work to do, you need to work hard on onboarding them, making sure that the service that you promised is absolutely fulfilled. But that type of user, you don't really need to sell them in inverted commas.

So much they've already done that we need to do is make sure that you deliver the service you promised. And that's really, really important. Now, conversely, let's look at another type of user who may well be at the top of the funnel, the researcher he or she a still in the exploring phase of the product or service, they're still looking around a bit like that rather hypnotic gift that's in the middle of your screen. They are still looking, they're still not sure they're still looking for some evidence that the problem they have has yet to be solved. They're still not convinced. So in these particular users, they need education.

More detail, they need help. You need to nurture them, you need to take them through the funnel so that they get to the same stage as the buyer, they need to be confident that the offer you've given them is credible that it solves the problem that they have on their hands that it's absolutely right for them. So when we talk about funnels, it's not just about the hard stuff in terms of where are they on or in the funnel, that content can play a huge part in the success of how you move them down the funnel. That's where we bring back hooks, the hook that actually brought them to you in the first place needs to play a role here in two different ways. It needs to reassure them that the service that they bought they're going to get and on the researcher, the content needs to say that this is right for them, that they're going to give them more information that they will take them on the journeys that they will eventually buy from you think about those types of users where they are in the funnel what intent they have The types of hooks you now need to serve them so that they go ahead and take the next step.

I hope you found that useful. I will see you in the next lesson.