In this lesson, we are going to define our personal brands in terms of how we are different from anyone else. When someone thinks of you, what is the first thing that comes to mind? When someone says your reputation precedes you? What is your reputation? And sometimes you know what that is, and sometimes you don't, in the context of executive presence, technical expertise is rarely the differentiator between two different aspiring financial executives. Instead, consider an answer to one of these questions.

What special value do you bring to the table? What makes you unique among your peers? Why would someone call upon you to lead a project versus someone else? How are you uniquely authentic and different from everyone else? I'll direct you to the workbook accompanying this course and exercise number 13. Pause the video and give it some thought.

When you're done resumed the video for some suggestions. How have other executives branded themselves? Blair brands himself as a turnaround guy who helps previously successful companies deal with specific challenges that are financially challenged. I brand myself as the modern, fierce, feminine leader that balances raising four teenage daughters with being a financial executive. And yes, that does have its challenges. other participants have branded themselves along the lines of I always deliver on time and on budget.

I am a great manager of growth. It's always done right the first time when you give it to me, I relentlessly follow up and make sure everything is handled. I'm easy to talk to. I'm a people person. I know everyone by name, so I'm great when you're trying to build relationships. I'm an idea person, I think outside the box and I'm crazy creative.

Or I'm a trusted advisor. I can give you great solid advice. That's going to help you with your tough challenges. In our last lesson, you are going to learn how to communicate your brand.