I have walked you through my 9 Cardinal Principles of developing a world-class business and the overall crisis management process. As I have said, a world-class business has little to worry about, even in times of crisis.

Its commitment to product quality, customer and employee satisfaction, and a knack for growth impart it with an unparalleled composure. This composure helps them stay afloat and pass through the worst of storms.

Therefore, when not going through a crisis, you should focus on building your business on those cardinal principles into a world-class one. As far as the crisis is concerned, if you have read the contents of this book thoroughly, you will realize that crisis management is a logical process in which standard protocols you must follow.