Establishing and tracking Key Performance Indicators, or KPIs is the first step to using data to enable the growth and success of your property management business. If you arent utilizing KPIs on a regular basis, it's hard to know how much you can afford to spend on marketing, and even harder to make informed decisions about how and when your business should grow.
This class will teach you, on a very beginner-friendly level, everything you need to know about Property management KPI's.
We cover the following:
Annual contract value,
Customer lifetime value,
Sales closing ratio, and
Customer acquisition cost.
In the final part, well take all of these KPIs and demonstrate how you can use them to create your very own, data-informed, owner marketing budget. By the end of this course, you will have the foundational pieces in place for you to determine the appropriate owner marketing budget for your business.