Next up is our PR narrative exercise number two. So remember, there's three of these. First one was your why this, this next one is, how is your company unique? What does this mean? This means and whatever you're doing, you are unique in some way. And people need to know that.

Because what's going to get you above all the noise in the world is your unique position in it. So what I'd like you to do, again, take the same spreadsheet or word processor, a piece of paper, write one to two sentences, why your company is unique, or why your products unique or why whatever you're doing is unique. And then, as before, pick a single word that describes it. And again, this is important because we want to focus in on these words and these sentences so that we can refine your narrative in the final step. So take some time to do that. Hey, Pause and then we will continue on to the next secret