And now it's finally time to dive into the back end the consulting funnel or the high ticket two step. Well, where first begins is a free case study this has to be recorded in a specific way which I talk about, again more inside my sales funnel secrets book these things are actually written out. And basically the main gist of it is you want to perform whatever you're actually going to do for your coaching students ahead of time for two three people you got to choose them out to a completely free just get their testimonials and their case studies record a review of them. There's a specific way that you do it, but basically nowadays any 10 EDP camera, whatever you got, just do that hit record, and you should have a lapel microphone. Do it indoors, record it in two different places, have some different questions, make sure you get a video editor.
None of the case study should actually be about you talking or asking the questions just be all them talking talking. Dramatic music, things like that. Good. Adding transitions proper lighting, the lighting is actually the most important. Make sure you get that before you even start setting up, then get some you know, shots where you're just kind of maybe in your car, you know, you're just holding it out the side and it's just, you know, seeing as the trees pass by, you know, those weird stupid shots that you see all the time, they're called filler shots, you're gonna want to get a few of those yourself, and it just helps, you know, pass them between as the transition so it doesn't seem unnatural. Maybe someone's talking about, you know, when I first started back home, you know, thinking back on my life, it seems like it was just too hard of a journey.
And all you got to do is just have, you know, a slight picture of you kind of, you know, the, the leaves passing by slowly as the car goes and some editor will know how to do this. But anyways, that's how a video is recorded, and that's kind of the consulting funnel. So they're gonna see the consulting funnel, see what you did feel emotionally attached looks great. I'd love to learn more. So they click Apply now. Then they get to a page.
And it will have different positioning depending on who you are what you do. But it's mainly going to be questions going to say, hey, I need you to answer these few things. Let me know if you know you're a great person to apply for this. So they do they fill up the questions they apply, then they get, hey, you can either call now reach out to us, or we'll call you here shortly. And in the meantime, I want you to do this homework, just see these few things. So that way you can understand what's going on and kind of how we're going through this process of finding people for our coaching program.
So I'm going to quickly jump over here and just show you this is kind of what mine looks like Dan, a warning to inner circle and looking for a few dream clients. So I get people to go through. Have you pictures of me just show my idea what's going on, you know, hey, we use boxer for coaching so you can communicate with me, contact me etc. You can apply for that inner circle. Once they do, I'm in a position as sorry, we're currently sold out, you know, whenever we get a bulk, we'll eventually bulk call people. And unless we're looking for new spots or things like that, but whenever we have a new opening, then we'll bolt call people.
There's a little JavaScript down here, that plays out. And I'm just going to quickly show you what that is. So it says apply to be our next inner circle member. And I'm just going to click Start. And this is a little cool thing. It's powered by type form.
So what's your full name, you know, just that, click OK. Okay. So on and so forth. And that goes to the end. And then this actually has a little thing hidden behind it. And it's a little video that is the actual homework page inside of this.
So I made it an actual two step. So that this shows inside this page after they hit Apply right there in the home.