Moving right along, let's discuss the offline method. Now, years ago, when I first got into marketing, I actually started with my parents. They raised me basically and bred me to be a marketer, which I talked about a lot inside of my book sales funnels secrets. But the main idea that I learned from all of these years seeing how they ran their franchise and their business, which was six and seven figure earning, it was amazing to understand that it really came down to a process called the offline method. Basically, you would place some sort of advert somewhere around, maybe in a newspaper, that would be very traditional TV, maybe even radio, eventually, someone would get that number call you up, and they would ask a request some information, you would then send that information out. They would then either book an appointment come in, make the sale or from the information that was sent to them.
They would do a cash on delivery or a check by Mail, all of these different natures before, obviously, credit cards really came into the big idea that they are where you can electronically take them without being physically there, the offline method was very slow on average. For my parents, it took about eight to 12 weeks to be able to see if you had an ROI. So that's a big, big deficiency in the growth of a company to be the ability to leverage literally means that if you invest a million dollars, that's great. But even if it makes you $10 million dollars, you're not going to get that back for about two to three months. And that's a very unfortunate thing. Now, these can be sped up of course through different adverts, different marketing advertisements and the way that you create your offline method funnel, but on average for my parents the membership that they sold, it was about an eight to 12 week process.
It took quite a bit of time. And rondae, booing back and forth calls etc to set up an appointment to be able to sell these sorts of things. Now, there are other companies that have gotten it down all the way to two and four weeks. But at the end of the day, that's still a long amount of time. Imagine building a million dollars in a company that will make you $2 2 million every time. But it takes one month to get that investment back.
Now, that's what the offline method was, was it great? Yes, the reason being is because it was trackable. It was understandable. If you place $10,000 in adverts in your local newspaper, you close to $15,000 in deals, then you can run the same advert again, you know, a couple weeks later expect similar or same results. That's all that the offline method was about was understanding that calculability were you able to leverage your money or your investments to be able to get money back out if you didn't have that If you weren't able to quantify it, then the offline method didn't exist. See, it's the quantification that made this method, so rugged, so lean, that it's literally the direct response routine that has been used for centuries.
It's always been different media platforms, but the same idea exists. And that's what the offline method is.