A few terminologies that you should know are cost per click. And that's how much you're paying for a direct single click to your website. This is usually determined by Pay Per Click ads, banner ads, solo ads, much of these things operate on a base known acronym known as cost per click. The other is ACB, which is the average cart value. as we get further into building the sales funnel, I'm going to show you why the average cart value is so important because it lets you understand how much you can spend to acquire a new customer. The very idea is to be able to outspend your competitors, both direct and indirect, but particularly your direct competitors.

When you're able to outspend your competitors for a new customer. You can eat up and instantly in the blink of an eye. Well take up the entire market, the very end of it. Because whoever can spend more on their advertising is going to be seen more, bought more. And then obviously, you can improve your sales funnel more and more. And that's why you get megalithic companies that are multinational and so big, it's the internet, there's really revolutionized the marketing and allow people to grow like that.

So AC V's are important, but even more, so they're important. And I talked about this, inside of the download that you can get as the CLR. This can take usually a couple years to even a decade to get and understand. But this number is very strong and important. It's the customer lifetime revenue. And that means over the lifetime of someone going through all of your courses, all your training, and mind you you're probably always have new expertise, new things that you're affiliating all of that whatever that total lifetime revenue is for someone.

You need to determine that and then you can really start understanding your ad spend and what the long term effects are of, hey, even my ACB could probably go up maybe another 1050 or $100. Because who gives a who, when you know that you're, you know, CLR is $15,000 or something like that when someone becomes a buyer, whatever it is for your industry or niche, finding out your CLR. I mean, I talked about even some my book sales funnel secrets for AOL, it was about $325. That was enough to basically eat up 90% of the market having a CLR just like that, that you knew that number utilized it. And they were able to much more outspend because they weren't looking at the AC V, which probably at the time was, you know, 712 15 bucks, they were spending 150 or $200 to acquire a $320 client.

And that's how they dominated the market and became the IPO that they are now and then you have EPC which is earnings per click. I'll get into that a little bit more. But that just basically means whenever you send out an email with your link towards the sales page, at of all the people To open that email and then go into a click, and then end up purchasing, we take all those numbers and divide them and do all the math. And that's your earnings per click. So when someone clicks through, you know, it's gonna take 100 clicks to make $47. So you're gonna have an EPC of like, 4.7, or I'm sorry, 47 cents.

So, again, we're gonna find all of those terms inside of that document the homework that I gave you, you can keep that as reference, it's a good handy thing to have. The other thing that I had a question about was the difference between a squeeze landing and a sales page, or even an opt in a squeeze and an opt in are the exact same terms. That is where you're directly at the very top of a sales funnel, you're asking for someone's email address. a landing page is actually very unique. It's the first page that someone sees That's all it is. a landing page is usually optimized and you try and drive traffic to it, but a landing page can be really Any thing that they land on first because that's where they land.

That's how they're introduced to you. a blog post can be a landing page. Now, that's an unfortunate thing. And that's why I talked about kind of how websites are dead and the way that they're utilized. It needs to be directing these people. Yes, here's the landing, here's the blog.

But now immediately go over to this because there's so much more about here's a download I want you guys to have. And then you get their email address. And that's why you write is you know, it's kind of that flytrap. The sales page ultimately is where the purchase happens. Now for a free plus shipping, that squeeze and sales page I will talk about and show you guys leader how to to step with Click Funnels, and the software that I use. And it basically makes it you know, a very seamless transition where, oh, they squeezed and they opted into my email list, but they didn't make the purchase.

It's quite alright. You know, they feel that step one of the form, they got their email, that's enough because since they filled in that email, and they click the submit button, that counts as an opt in, and then Oh, they didn't make the purchase. They didn't trust me. Enough with their credit card details. I get it, you know, no, no hard feelings. That's just something that I need to build up to you need to build up to.

And then eventually they come through and they'll finish filling that out. And nice thing about the software is actually saves everything that they entered in the first time. So all they got to do is you know, fill in those final details. It's done. It's not so cool. Yeah.

So anyways, we'll be getting into that a little bit later.