Let's go into what a sales funnel is not. And I think it's really easy to start off with what it isn't because then we can get into the dynamics of what it is these little minute specifications by first defining the edges, the outline of it, and that comes got my little cropping. And that comes like this funnel come in, we'll have multiple layers. And it usually starts off with something like this a bait, front and upsell. And then, let's see wipey and then they come out and what should happen is in technicality, I'm going to show you they're really going into another funnel, and it's that next midline funnel, and then it'll be something like webinar. And then they'll sign up and then they'll buy, again tip, and then now lead them to so on and so forth.

So what it isn't, is the fact that this funnel, this thing doesn't go out anywhere. This doesn't allow outside things. It's not your typical website, where you have all these little links at the top, you got your little logo, you have maybe a couple articles to read, things like that. All of these things are different places to go to get lost in. Here's one idea over here. I'm over here thinking about this.

Now I see these pictures down here. I want to scroll down. See this text here. I click into that. This link takes me over here. This link takes me over there.

Can you see how complicated this can get to track things and understand the dynamics of Well, what if I switched this image up? And I made it this image? Well, now not as many people go here, but how do I really determine that? It's so hard to do that because you have so many variations, so many holes inside of and I bring this for visible visual representation, a funnel. Again, if I were to pour water in here, and it would fall right into my lap, I did, but is it gonna fall out? Well, no, if I hold the bottom, guess what it's all gonna stay there even to and that's even the idea of a thank you pages.

You know, they're all sitting there that you probably have a lot of people sitting inside your last funnel just like this clogged up, and they're waiting for that tip to go, Oh, I should go here next and then you have an entirely new existing business. But again, sales funnel is not leading people off in different directions. It's not allowing different variations inside of what you offer. There's just One direct result there's one end result, two simple as a plus b equals C. Now, one plus one equals two, no matter what you do. A sales funnel will not direct people away. All right, so won't lose traffic.

Number two, I'll just put this up. sales funnels won't lose traffic, confuse. And of course, what I always like to say is that it'll split and the very idea of having two different directions that someone could go even It's just too, it's one too many. Now you have a variation that is creating a dynamic, almost what I would consider, you know, a third or fourth dimension. And you have to track results that are just really getting plot points on a graph, very difficult to read. And that means that some of my most successful squeeze pages like I'm going to show you are so dead simple, you're going to go, really, that's the exact thing you should be saying.

Sometimes when you make some of your squeeze pages, some of your sales pages really, yeah, what you think works, probably in a sales funnel. Wow. Is it the contrary, it's the opposite. And that's the beauty of a sales funnel. When you have one direct method, you can split test, the craziest variations because you know, it's A versus B, and there's only one direction side A and it's the same direction inside be. So which one makes that direction that you want to push that person into occur more often or better.

And then once you do, that's it, that's your winner. You keep improving. It's a new evolution and you evolve and evolves very quickly online. That's the beauty about it. But again, sales funnel, won't do any of these three things. All right, it's not going to split off people into traffic.

It makes things trackable, right. That's the very idea.