All right, so let's go ahead and dive into the who of the success formula. Now, I got a lot of homework for you guys. But when you fill it in, it's going to result in a lot of success. See the only time that I give you homework or that give you any pictures or things to look at, it's so that you can keep these saved to your computer, look at them throughout the day. Because you need to really have this just like I say on my book, it needs to become a playbook. This is something that is a day to day thing that gives you a reference a guide stone in order to look forward at so that you can achieve those goals that you've set ahead of yourself.

If you don't set goals, you're not going to achieve them. It's that simple. And getting your customer avatar your dream client together is setting that goal you're going to attract these types of people simply because you said you wanted to attract these types of people. If you don't think about it, it doesn't happen. The more thought that you put into things in life, the more that things happen. That's the cool thing about us see nothing really exists.

At all, it's all our thoughts. And then we ourselves putting enough thought energy into something, it becomes an action, an action becomes a habit, a habit becomes a lifestyle, and a lifestyle reaps the rewards of what it is. So with that being said, let's just dive into a few of the things I have inside of this customer avatar. This is basically the outcome inside of your worksheet, you're going to be filling in these blanks and then adding them here. Now, when it comes to Oliver, the owner, this is just obviously a name that I made up, you can have Frank, the founder, you know, a chip, the CEO, whatever it is, it's the idea that I found some guy off a Google that represented who I thought was someone in the male category of my dream client. Now, as you probably see on the left hand side over there in the screenshot, I also have a female version, because it's very simply put 5050 that's about what my audience is because of the way that I've created my attractive character.

I've involved my wife and my story. Later on and throughout the book, and that obviously attracts what I call femme enterpreneurs, or female entrepreneurs. And these types of women also have a different mindset and lifestyle, and they have to have a different customer avatar because when I speak to guys I speak to guys when I speak to the female audience, I speak to them. And each story has one sort of thing that pulls on the heartstrings of a different customer avatar, you need to create stories and you know, ideas around these guidestones. So I hope that you guys can see this I'm going to pull this over so that my videos not too much in the way hope doesn't affect too much for you guys. And as you can see, I have his background.

He is obviously the owner and the founder of some XYZ company. He has to graduate with at least 100 school degree, you know, I want someone to be able to finish school. That means tells me that, yeah, they can finish my course and my coaching and actually have success from it. So it has to be someone that's willing to complete things, right. He's both failed and succeeded in business, which is pretty natural for everybody. But it's actually someone being able to have the cognitive basically, ability to go back and say, I made failures.

I'm glad I made failures. It was actually these failures right here that led to my success. Now if I had these expertise, and that's what I need them to say, if I had these expertise beforehand, or someone that taught me this, boy, I would have paid $25,000 hundred thousand dollars. Are you kind of starting to see why I have certain mindsets and phrases that I want my dream client to say? So that when they do say these phrases, these certain types of things, and we can relate on these matters, that's how I close my sale. And this is the very idea we're starting from the ground, working our way up, right.

So the next demographic, obviously, he's a male, right? I like to choose male and female. I know that in a, I don't know, kind of this PC culture world. It's the idea that there's multiple sexes, there's only male and female. And that's how people are going to respond. Even if you have like an a neutral or sort of person, just male and female.

It's that simple. And then I have the age 40. Plus, why because someone more successful out there after they finally had a lot of failures and a few of those minor successes and medium successes, someone that's able to afford 25 or $100,000 coaching, guess what, they're probably not 20. And if they are, they're a tech millionaire. And my expertise doesn't exactly, you know, render inside of their universe just yet. You have to have people that have had some time under their belt that are looking to speed up now the process, right.

It's a much different mindset from someone that's 20 years old to someone that's 4050 or 60 years old, you know, they're getting ready looking into retirement, they have a completely different frame of reference. So they're able to invest and do it wisely and understand the outcomes that will be reaped in the following months and years. So that's why I have that annual income. Well, 150 is about my minimum, I need someone to at least be able to cover especially if they're going to do the hundred thousand dollar coaching or 25. I don't want it to really inflate too much into their day to day, you know, and how they live. I think that it should only curtail some of the what I call excess money, or kind of disposable income that we have, you know, things go into the movie going out all of that.

So I want someone where it's not going to take in too much, you know, to their credit, lives in a suburban single family home. That's for me, again, just I have certain mindsets and reasons that I'm doing that and frames of reference. I won't get into here, but you should think about yours. Again, a lot of the goals that he has he wants to transition from business to retirement. He wants To keep up to date, and make sure that the turnover rates low and LD employees are happy. So a lot of people, once they get older in their age, they're learning to see, hey, it's just not about me, it's about what I'm going to leave on, you know, as a legacy.

So that's kind of the challenge is to they're looking to double it, but they don't have that picture. And they hate all of these marketing creases. I love when someone tells me that I'm tired of x or y or z, great. Everything that's negative that a client brings to me I always spin into a positive, great, it's awesome that you hate all types of marketing because you don't need any of marketing. You only need one type of marketing and I'm going to show you the one that works. So can't wear all the hats in his business never wants to write.

So that's why he needs an expert. he hires me doesn't have a value ladder yet. He may have a couple pieces but he doesn't have a fully completed and that's a beautiful thing because when someone doesn't have a value ladder, oh my goodness, I usually come in at least double their company. That's like easy without a value ladder. My real interest Inside I challenge myself I try and three X to five x a company that doesn't have a value ladder. I think it's very reasonable, especially if they don't have a back end yet.

Then the common objections, well, I don't see how a website is going to help me grow my business or a sales funnel. I get it. There's ways to overcome this. But you need to know what those common objections our biggest fears, well, I fear that my business may fail after retirement. He's not leaving enough for his family, he may become irrelevant in the face of growing technology. People always feel like technology is going to overlap them.

It'll never do that. It'll evolve and evolve into you as a person, your day to day life. Old people who never thought, you know, I'm never going to use the internet. They got smartphones now. And they're doing Google searches. You're just in it.

And if you can do a Google search, guess what, you have the world of information open to you. And you can learn lots of things you can advance with the times. Guess what, it's basically the book in your hand that has every known library to man right now. That's a cool thing. So again, I always turn these things into positives. But that being said, you know, he's just he really wants to leave a legacy.

That's the biggest thing. And I love hearing that because a legacy means that there's a lot of money to be made. A legacy means that people are looking not just for a little blip in the radar, they're looking to make a big splash in the pond, right? So that's the type of people that you want to work with. They're envisioning a big end goal. And when you have a big end goal, and they've already had some of those achievements, they're on that pathway.

They just need to learn how to, you know, either broaden the the amount of money they make or narrow their focus into one specific thing. They're really great at. Either way. I'm the person who comes in and does that. Bam, it's easy. So that's what I do the male the female versions about the same as you can see there, I'll just let you have a quick look at it.

But you can fill this out. It's going to have the exact same things for you. They're going to have some questions for you to fill in. Just go ahead and do that homework. And you'll understand the HU to the success formula. Isn't that great