Now I'm not going to go too into depth with this because I believe that Google really helps you establish where you want to buy banner ads. But if you do, just click into Google type in buy banner ads, you can even type in the niche, whatever it is, you know, make money online. But primarily, most of these buy banner ads, websites that offer banner advertising, are going to place you on contextual websites. Contextual means these types of keywords that fit within your industry or your niche. Say I'm selling again, how to build sales funnels. I'm going to go after how to make money online work from home sales funnels, email marketing, all those types of keywords, they appear anywhere on that website or that page, I'm going to have that search advertiser display my banner ad, as a part of that then being a publisher or I advertiser, and when you have that connection, it's allows you to easily get on numerous websites with one provider, or you know, one, median, or agent.
That's what we try and utilize. There's multiple websites out there, buy sell ads is one, but just go out do a little bit of research. There's multiple large networks that allow you to reach numerous amounts of people. Google ad network has even one display network that does both text and video now, and their Facebook is introducing native pictures and Facebook. I believe they call them galleries, and obviously videos. All of these things are the types of ads and networks that you may want to get with and understand who they're advertising to how wide their network is, who they're really established with, and making sure that they'll contextually display you as these keywords appear on the publishers page.
Once you do that. Again, you're going to be showing up in front of a lot of your dream clients. There'll be clicking through from those banner ads. And naturally, you can get those numbers and leverage it from the EPC and the CPC and the ACV, you're going to absolutely rock it. Now, my one tip with banner ads, though, is this and I will quickly jump over to this for you. And I think that when it comes to AD buying, you should always make sure to have images that capture attention.
There's different types of banner types, there's editorial, vitur, video tabloid handwriting, cartoon survey, black background, white text, or a classified ad. Look up any of these inside of Google any of these terms and type ad and you'll get the exact type of style that I'm talking about. And a lot of the banners I get met bade@fiverr.com, like I talked about earlier for $5. And I start small. I don't do any more than three ads. I do.
Do At least because I need a be split test. And my first goal is to get something working one to one. So I run a banner for 200% of the conversion value. So if a sale is $100, I'm running $200 of ad before I change the ad in something different. And don't do do not ever pay the rate card. Always have an out clause.
The rate card basically means whatever someone's charging, that's not you don't pay MSRP you don't pay retail. You pay what they're actually going to be charging you when you haggle them a little bit. see a lot of people think because they're born usually English speaking countries that you can't haggle. The internet is the next breeding ground for haggling. So yes, that's very much open to the ability to drop that price. Make sure they do even delivery.
So it's not all bam, right at once because you can spend $20,000 with certain banner publishers like even Google, you can spend $20,000 in the course of 30 minutes to an hour. So you need to make sure that you haven't even delivered There's a frequency cap, you know, these people aren't going to see your banner ad five times in a single day, they're only going to see it you know, two or three times. Or maybe what I have is one banner ad serve every 24 hours. So that gives a long widespread audience. Then I use ad servers. Like I said, you can use ad shuffle site scout Zito, there's buy at, there's so many different places that you can go and research.
Those are a few that you can start with, and understand where you can get these ad buys and the power of ad buying and banner buys from. These are large networks that will help you again, establish those networks with multiple hundreds, thousands, even millions of publishers out there. If you want to add spy on other people that have very successful networks or ads that they're running, then I suggest that you use what runs where by going to Zack dash miller.com forward slash w r w that'll get you a $1 trial. Will account. And you'll be able to add hack your competitors by simply typing their URLs, their keywords, products that they've sold. And you'll find the exact same banner ads that they used, like I talked about with quoting Tony Robbins, find someone who is successful or has the success that you want to achieve, emulate and copy what they do and you'll achieve similar results.
The same goes with success hacking at hack your competitors, find the ads that have been running the longest, because that means that, you know, think about logically, if an ad is not successful, am I going to keep running it for a year? No, I'm probably going to quit quit after a week or two. But a successful ad is going to last three months, six months, nine months, 12 months, or it may just keep on going. You know, you're gonna see some ads that have been running for five years. Guess what, those are ads that work and they keep on working. So there's no need to change those things.
Just copy it. Get the exact style. I'm not saying word for word. Do a little bit of artistic difference, but Keep it very similar, and you're going to have similar success. That's what this is all about. And that's the power of banner ads.