All right, so we're getting into the bait of the success formula. Now when I say the word bait, what comes to mind? Probably fishing, lure fishing, something that's going to attract. Well, I have a very similar story and I talked about pretty deeply inside my book. But just for paraphrase, I used to fish quite often with my father. And we used to basically test out all types of baits because what do we want to catch?

Well, really just two specific types of fish. And what we ended up doing is we tested and tested and basically that's what split testing is right? Did this do better? this better? How many did we catch today? You know, we'll use one bait for a week and then switch it up and see how many we catch.

And when we did that, we ended up finding two basic lures that were the bait that would catch the exact fish we wanted. And when we plop that in the water, we knew within 30 minutes we'd be getting a bite something on the reel. It was just absolutely amazing. And that's that's what you want. You want to be able to repel The other fish and only catch these types of fish your dream clients. So when you think of a bait, and let me quickly switch over to the success formula, when you think of a bait.

What is it that comes to mind? That's immediately going to attract that dream client that you've done the homework for, you're starting to make the avatar, you know, you have in mind, who they're going to be their mindset, how they think, that sort of idea what type of bait attracts just them. But it's almost like a distinct, putrid smell to other people, people that wouldn't, you wouldn't really want to work with, right? It's kind of the same, like when I offer my $12,000 coaching program. Well, guess what? Not everyone's gonna say yes.

Not a lot of people. But I found out that Yeah, I can close just as many and make just as much $5,000 deals, but it's the type of client the mentality for someone who can afford 5000 versus 12,000. And that's a very unique thing. I have a certain type of bait, certain type of level. It changes my language, the way that I deliver, and this unique thing throughout the entire process. So my bait for say, again, my book, I want to attract readers that older type of individual.

Now I also have it in digital formats too, but it's still 300 pages long. So it's not just for the average faint of heart reader, somebody who's just getting involved in internet marketing doesn't even know, you know, anything at all a from B. But it can obviously get those people up to par and level so that they can make sales funnels and build. But at the same time, really, it's not for the average user, some newbie who is really driven like that and has all of the same ideologies of my dream client, then yes, they're going to go and buy this book because they want to be successful and they probably will be because, well, that's who I made the book for people who are highly driven, really want to get through things you know, are focused on one main task at hand and someone who does that gets through 300 pages in say, three, four days, that's my hypervisor.

Those are my people who want to go through, they want to get my coaching, they want to learn more, because they're on it, they understand how powerful this is, and they want to be successful and they know the success behind it. So that's my type of bait. What's your bait that will attract a certain type of individual and mind frame or mindset, yet repel all others. Now, it can be a book can be a free plus shipping, it should be something mainly just to start off with, it's very targeted, in a sense, a big pain point for that industry or niche. Now if someone's already answered this before, say you know an affiliate, then they're going to let you know what the best bait is to place out in front of people and the ways that you should be talking to these people to make sure that this bait is obviously tasty to the dream client, and then unattractive, really, to those people that you don't want.

Once you find that out, then you have a very, very powerful bait and lure that will attract dream clients for years to come.