All right, now let's dive into the iceberg of wealth. Now, what this basically does is I think it really narrates, easily in the form of a picture exactly what I'm trying to illustrate in words, which is what you have and what you see as your business, even if it's small, just like I had with one of my recent clients, who you may have already heard about, when I talked about in the beginning of this course, before you bought it in the promotional how I had a student who had a 2000 email list 2200 he was making about 1500 dollars a month $1,500. And then he took in a few of these secrets, really just one actually. And it was all about emailing your list daily with the way that I'm going to be teaching you. When he did that. He all of a sudden found that this email list of 2200 people that were already making them 1500 dollars a month, now started making them $10,000 a month.
So it's that exact same idea and he hasn't implemented all of the even the secrets yet. He doesn't even have a full value ladder like we'll talk about. And honestly, he still has even more of his iceberg to tap into from just a small poultry list of 2200 subscribers. So what you may have is, yes, you're making $10,000 a month or you're doing something that's really great right now. And that is a very awesome accomplishment feel great about that. And if you're just starting out, that's quite alright.
Because this is supposed to give you a frame of reference so that you can feel better going forward, knowing that this is an investment for time. This isn't something that's always going to come to fruition instantly. This isn't why we're here. This isn't a get rich, quick scheme. This isn't overnight millionaires. I even talked about more inside of sales funnel secrets, why internet failure, millionaires is kind of a false hood, and a belief that really shouldn't exist.
It's actually people who use their email lists, like I'm going to be teaching you they have a value ladder, and they built an enormous buyer's list and then they introduced that next product. product, you know, to 10 or 25,000 buyers that they built for free. And yeah, you can be a millionaire very quickly like that. But that's the secret behind it. They don't tell you. So that's the iceberg of, well, you're building this business where you have all of these clients.
And guess what, once we establish what I call the value ladder, that's what opens up this bottom portion. Because right here, this is just usually your front end that you sell. Most, most people have one product that they push. If you're an affiliate, you have multiple, but there's really one core product that you should be pushing for, to establish the most trust as quickly as possible. You know, you want to seem like that cool guy, giving the best advice possible up front. So whatever you're pushing with that front end, that's going to be your initial wealth, but hidden underneath like an iceberg, the 9010 rule or the 8020 rule for iceberg systems.
10 And I still believe that's the truth is that 90% of your business is hidden inside of 10% of your customers there. That's where 90% of your wealth is going to come from? Is there going to be, you know, 1000 out of 1000 customers 1000 people that will say yes to $100,000 program. No, but there's a small portion, again, that 10% that will, that's 90% of your wealth that can make you millionaires overnight, because you found the right 910 12 people that you sold to, and that changed everything. So the iceberg of wealth, and drilling down in to that iceberg is the idea of having a sales funnel. Having a sales funnel is as good as having one of those drills, and diving deep down into your iceberg of wealth.
That's exactly what we're here to establish. You have a business Business inside of your existing business, you have wealth already inside of your current wealth. No matter how small it is, there's much more behind it. We're going to dive into how to get there.