It's time to get into the continuity and micro continuity. And I think these are very quick and easy to show and really deliver what exactly is going to be going on? Basically, you're going to start everything off with a trial. Yes, you will be collecting credit card information but probably not charging it, I believe stripe and there's a lot of other things Braintree etc, that you can connect even through Click Funnels that will allow you to do what I call temporary charges or withdrawals where you just place a hold for a certain amount, usually just $1 to verify that the cards alive, real etc. And then from there you gain access. So that's where I start off my trial, it's free and then I say you know, hey, it's 14 days or three days or whatever that may be and they get either two different types of accounts.

And I do give this tip which is when you're creating your continuity program and I talk more in depth about this inside my sales funnel secrets lie or I'm sorry labs where when you're creating Your continuity, make sure that you get a following together, pre sell it, tell them what it's going to be about, you're starting in two weeks, it's going to be live training, etc. So that way you're getting paid, I suggest getting 10 people and charging $47 a month and doing that for six or 12 months, whatever you want. If you're doing a micro continuity, if you're doing a full continuity, then at least get 10 to 1510 to 20 people, because when it comes to unlimited continuity, you know, never ending, you're going to end up having something that more or less, like I said has a rate of every four months there's a turnover rate.

And that's about what your retention is on average. Now you can increase that through obviously multiple different means there's even ideas where I teach and expand an entire course on how to increase that retention because for some people, it could be a million dollar change. But with that being said, again, get some people in front pre sold on the idea of 10 at least so that way you're getting paid $500 a month to make these videos. And it really just motivates you to do a better job and you can invest inside of maybe better recording equipment, etc, whatever it may be. So it starts off on the right foot, then once that's done, you can offer a lifetime or if you're going to do a never ending continuity, a yearly account. So you can give deeper discounts.

I usually suggest just doing an A or a B, and it's simply as a monthly you know, whatever you want to do month to month, or if you have a weekly or a daily charge, whatever your period of charge that you will, you know, residually withdraw from the person's credit card. That'll be your first option, usually the default and then you'll go into the yearly account or, you know, a lifetime subscription if you do a micro continuity. And that's again going to give a discount and surprisingly You know, you're going to Have a decent percentage of people. It depends on industries. But you can look for anywhere from 10 to 25% of those people probably doing a yearly membership. So having obviously, again, gives you that bulk purchase up front funds for the year.

And then people are going to be shifted over as you can see right here into that members area. Now, I'm just going to go down to the micro continuity again, just to show you the idea that there's no infinity symbol here at the end, there's an end of the continuity, same here, here's the end. And that's simply a one time bulk purchase, maybe for 400 500 $600, whatever your membership is, you know, if it's $50 a month, for six months, then they would be paying usually about $300. So give them a discount and say for 197 or if you do $97 a month, then you know 497 give them a decent discount. So that way obviously it's a reason to take advantage. In age of whatever you're offering, with that being said, that's the continuity and the way that I usually structure them.

We'll go over here into the continuity itself. And I want you to see that it's very simple in the form and delivery, you don't need much. We're going to be using what I called Magic Bullet script, we'll get into that soon. And that's what you use to sell the actual free trial that we're delivering. So start my free trial, 14 days free access, as you can see, just tells them a little bit bit about it. Some testimonials, all of these things are just simply quick analysis of Okay, is this something that I would like to try, you can give them a little bit of details as I explained inside, you don't really need to make this a long form sales page with a lot of text, you can but I suggest that you deliver, you know the video up top and you're Call to action immediately right below that, and usually get a limited time offer that just naturally pushes people up to doing it.

And with clickfunnels the beauty of this is, is that when you redirect people, you can actually up the prices, you can say, hey, you can either join now for $47 a month, or you're going to end up you know, in eight days, I'm going to increase this and you can only get it done for $67 a month. So, you know, do you want the ticket the advantage now, or do you want it when I raise the price, and again, this is done individual by individual so you can send them to that original same page, and it will redirect them depending on where they are, how many prices increases you had, and it will save their IP in their cookies. And it will just register Oh, this person if this offer expired on them, so take them to the upsell or the increased price page. So that's something really cool that you can introduce inside of your actual page that allows the redirection and price increases.

And let me tell you, when you do just a few price increases, you stick to your word, and you have an audience that obviously gets to know you. Anytime that you say that in the future, people really act on it because they know that you're a man of your