All right, now we're going to be talking about banner ads. And this is pretty simple. If you guys don't know what a banner ad is, here it is I just did a quick Google search. So you can understand it comes in multiple different shapes and sizes. But the two most common ones right here are the 300 by 250. And this 720 by I believe it's 96.

You know, don't quote me on that one, but it's a 720 by something. And those are the two ones that actually basically take up 80% of all banner ad traffic. If someone's going to click on an ad, it's either going to be this square one right here, or this kind of what you consider rectangular one here, it's usually at the head or the top of a page. These banner ads are exactly what you use to be able to capture someone's attention while they're in the midst of a website advertising etc. and have them click off into different parts, or whatever you offer. Again, banner ads are Usually on a monthly basis, sometimes on a per click basis, but most often you buy the ad space.

And it's just a flat fee and it's there for a certain amount of time. For that you're trying to determine what your EPC is your CPC, and of course, your ACV when determining from that different traffic source, so keep those kinds of things in mind. And by CPC, I mean cost per click ACV average cart value, and the EPC is the earnings per click. So all those things taken into account with Click Funnels like I've shown you inside the stats center will allow you to utilize banners to your