The most profit possible is a result of first living a people-first culture.

• Scale, succession, innovation, creativity, constant improvement, survival, and success for the long-term are a result of a "revenue culture" built with a purpose-driven revenue strategy that transfers value from that purpose to Ideal buyers demanding that value.
• A "revenue culture" is not the result of an organization making a lot of money creating a culture (that won’t happen and would be too late), but a purpose-driven revenue strategy that attracts those compelled by the purpose and committed to delivering the value.
• The purpose creates Ideal buyers eager to apply the value and pay for that privilege now and into the future.
• A "revenue culture" is a targeted 4 step approach anyone can learn, apply and benefit from.
• A "revenue culture" includes owners, shareholders, leaders, all employees, partners, the community, and ideal buyers. Each of these has a role and their role contributes to the success of the culture.

What will you learn in this course?

If you want to make the most money possible for the longest time imaginable then you will want to "live a revenue culture". 

No matter what your current or future role you can learn how to be in the right organization, do those things that fulfill you, and make a lot of money, while you make a difference.

• After this you should never work in an organization that doesn’t value you, fulfill you, support you and make the world a better place.
• This is part of the revenue game playbook series and complements the rest of the series including certification in CRO thinking.
• Invest in this now, commit the 2 hours, expand your knowledge and keep getting CRO results.

Rick McPartlin CEO of the revenue game® rick.mcpartlin@therevenuegame.com 800-757-8377, www.therevenuegame.com