Right now, the internet has more content writers than ever. At the same time, the average attention span is getting shorter and shorter. Making matters worse, a lot of writers work so hard to optimize their content for Google’s search algorithms that, when they finally reach the first page of search results on their topic, they can’t get people to read their content without bouncing immediately.

When you write marketing content, it’s not enough to get your reader’s attention! To persuade your audience, you need to write content that’s actually good. In this course, you will learn proven strategies to write high-quality long-form content. I’ll share ways to begin a post to grab your reader’s attention. You will also learn how to understand your audience best, and tips on revising your writing from meh to good. Together we’ll work on a blog post for your course project, so by the end, you will have a ready-to-publish blog post.