Hey one here, and in this video, we're going to talk about identifying your client's avatar. Now, if you're unfamiliar with what avatar is, it's essentially a fictional individual that we are able to put together. So that essentially mimics who exactly our clients is going to be right the pain, the challenges, the different obstacles that they may be experiencing in going through, so we know exactly who to target. So let me go ahead and show you here some examples that I have. And let's go ahead and just jump right into this. So this is the Aaron avatar example here, where we're essentially laying out where these individuals live, how old they are, what is their level of education, what have they accomplished, what are they struggling with, and this is essentially building out an ideal client of ours, right?

So if you want to target individuals that want to increase in price Their sales skills, right? We're going to develop a custom avatar, that is somebody that fits our ideal client criteria, right? And so as you can see here with the questions, this is where we're getting very specific and we're trying to figure out okay, so our ideal client is experiencing x y&z lives in XYZ area has, you know, XYZ years of experience typically like this to be like that, right? And so you can see here the questions were, we asked, you know, okay, what is their family in relationship status? Are they married? Do they have any children?

If they do, how many children are they have? Right? So let's look at an example here of a particular individual avatar here for a Social Media Marketing Agency. So this individual here is somebody who owns an agency, and they're wanting to increase their business. So let's look at some of the goals, the values, the challenges, and The objections that they have in their particular you know, life. So, let's look at Okay, this individual here is 40 years old, is a male is married has two children lives in Orlando, they have this quote here, occupation.

And this is all going to be through research, right? This is where you're researching these types of individuals that would make the most sense, right for you to be able to actually go out and target. So we look at the goals. Jenny wants to increase his agency business. He wants to increase the capabilities of his team scale the business, Jimmy is committed to professional development for himself and his employees providing value using white hat marketing principles, which essentially means they're not doing anything illegal sources of information. So this individual likes to read, Good to Great Think and Grow Rich.

He likes to read wired and Fast Company magazines. He likes these particular books. And websites, right. And so up here, probably the most important is the challenges and the pain points. So Jimmy is challenged with scaling his agency business, he is challenged with finding training and retaining top marketing talent. Right.

And so let me give you an example here of how we can help. Jimmy right. So remember, the role of a coach is to really help with the clarity, help with the inner game help with really understanding what it is that they're looking to accomplish. So when we talk about finding training and retaining top marketing talent, well, this is where we're breaking this down into its individual pieces. So when we're working with this individual, we're asking questions such as, what does a top marketing individual look like to you? What are their characteristics?

What are their qualities, right? What are their values? So we're breaking things down so that we know exactly what this Individuals looking for. And so when we're breaking this down into its individual pieces, we're helping them get clarity. And remember, clarity is one of the most important things that we do to help our clients with right, we help them get that clarity. So they know exactly what they want and why they want that, right.

Here's some pain points. So Jimmy's pain points are fear of losing his business competition, fear of his agency falling behind in the digital marketing scene. So as you can see here, there's four main areas here that you can really gather information and find out, okay, this individual here fits my ideal criteria. So if we were to actually coach this individual, this would be more on like the business coaching or maybe executive coaching, right, because this individual may have maybe 10 to 15 employees, maybe five employees, but he's still an executive. And he's, you know, trying to be the best he can be. hire the best people, and, you know, essentially optimize what he's currently doing.

So that he can stay ahead and above and beyond where his competitors are at. Right? So identifying your clients avatar is extremely important for going out there and trying to get clients because you don't want to be just going after everybody in their mom, right? You want to be able to target individuals that fit within your ideal client criteria. And you figure that out by doing research, right, going to forums, going to Reddit, maybe going to Facebook groups, and you know, figuring out and finding out what are some of these challenges that these individuals are going through, right. So remember, put together your clients avatar information here before you're going after clients so that you know precisely exactly who you're targeting.

So that's gonna be here for this video. And we'll see you guys in the next one. Thanks.