The Coaching Business Model

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Transcript

Hey, Juan here. And in this video, we're going to talk about the coaching business model. Now we're going to get into the three types of settings that you are typically going to be delivering your services within, and then what exactly you're going to be doing to help these individuals, right, get more out of what they're currently doing, or really just become a better version of themselves. So let's go ahead and get right into this here. So with coaching, the business model is essentially where coaches are working with a client in a one on one setting or a group setting. And they're helping them achieve accomplish a specific outcome not clients will typically do all of the required work themselves, as the coach supports, encourages and challenges them along the way.

Now, as I've been mentioning through this entire course, the coach doesn't necessarily need to be the subject matter expert. The coaches providing the support right there encouraging them to They're challenging them, and they're helping them, you know, stay accountable. A lot of times, we, you know, kind of know what we need to do. We know that we need to, you know, do x or do y. And oftentimes we don't do it because we like to procrastinate. We like to put things off.

And so what a coach will do is they'll help you stay accountable, and they will keep you accountable. Right? Maybe you'll have your weekly calls and they'll say, hey, well, you said that you were going to accomplish X, Y and Z. Well, I'm not seeing in your reports that you accomplish X, Y, and Z. What was getting in your way, what guiding your way, what's going on? And so a good coach will be firm with you.

They'll let you know that, hey, you're not doing what you're supposed to be doing. You're not doing what you need to do. And they will support you and help you out. But they're also going to be firm with you and let you know that you know what you need to be doing this or that or, you know, this program isn't going to work for you. Right Because as a coach, you want clients that are willing to put in the work, right, that are serious that are committed. And so if you're getting people that are just kind of like, you know, not really taking this seriously, you know, then you want him to really understand why they are acting that way.

Where are they coming from? Do they feel that they can't really achieve X, Y, and Z? Or is it something else? So let's go over some coaching examples here. So for example, a business coach offer services to individuals who want to or need to overcome some blocks in order to run their businesses, right? Maybe they have a struggle with maybe running their business efficiently, effectively, maybe with hiring maybe with getting to that next level, because oftentimes, business problems are a manifestation of personal problems.

And let's say here, a health coach may offer coaching to an individual who is having difficulty losing weight. right because you can support them and encourage them challenge them along their journey and also have a customized, maybe weight loss plan that they can follow. And a relationship coach may offer services to individuals or couples who are experiencing difficulty in a relationship. And executive coach may offer services to busy executives running fortune 500 companies now doesn't necessarily need to be fortune 500 executives but executive coaches essentially want to get better at what they're currently doing. They understand that where they're currently at is not where they want to be. They want to get into a more ideal situation, they want to become better at their job running the organization.

And that's where the executive coaches come in. And so coaching is done in three types of settings. This can be through a one on one it can be an actual private kind of conversation had at a particular individuals location, but for the most part, especially when today's day and age and technology, this can be done through like a simple zoom call Skype call, where you have like a video kind of conference there, and you're one on one with the individual. Now, at the end of the day, the one on one kind of in person is going to be the best way. But oftentimes, that's not necessarily a possibility, because a coach may live in another part of a country, or maybe in another part of the world, especially with like Upwork, and all these different platforms now where you can hire coaches, and different people from all across the world.

And then we have group coaching. This is where you're doing like a Skype call, maybe a zoom call, and you have multiple people in your program that are attending these calls. And you have like specific areas that you're covering, and also answering questions, but it's not that one on one session where it's a lot more exclusive. You're right there just put that individual in, you're helping them specifically with the group coaching, it's simply going to be lower cost for your clients because there's obviously multiple people in there. And typically with one on one, the pricing is going to be higher for your client, because you have a one on one type of session, there's that private session, and you're utilizing all your focus and your attention on them, right. And that's going to be a little bit more difficult to scale as far as a coaching business, unless you're charging these individuals, very high fees.

When you have a group coaching program, you're able to have multiple people, right 10 2030 people in a particular group and that allows you to be able to scale and help more people. And then the third one here is the online course program with group coaching. So this is typically going to be like a higher ticket type of sale and with this particular program, you have like an online course specific program. So let's say for like diet and nutrition or helping people lose weight, and then you have group coaching as well. Where you're hopping on maybe twice a week, once a week with these individuals, and you're helping them, right answer all these questions, supporting them, encouraging them, challenging them. But the real difference here is that there's an online course kind of self study, along with the group coaching sessions as well.

So ultimately, at the end of the day, what you're really doing here is you're moving people from their current situation, and you're utilizing your coaching program to help them get to their desired situation, right, so moving them from point A to point B, and that is what you're going to be helping people with. So that's gonna be it for this video, and we'll see you guys in the next one. Thanks.

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