Hey, Juan here. And in this video, we're going to talk about the strategy session. So anytime somebody sees your marketing material anybody ever hears about you, or somebody you know knows about your particular service, whatever that may be, and they want to know more, right? The step that you need to take is have them schedule a call with you on your calendar, I recommend something like calendly or acuity or schedule Once calendly is actually going to be free, where you can actually have about three or four questions that you can have them answer before they schedule, an actual strategy session with you. But in this strategy session, this is what is going to be your ticket to sign clients, right your method because what's going to happen is they're going to schedule a call, and then they're going to get on this strategy session, and they're going to get an immense amount of value in This call that's going to show them what exactly you're going to be doing for them throughout the program right throughout your coaching program.

So, with the strategy session, we're going to be doing three things here. So the first thing that we're going to be doing is finding out what exactly do they want, okay, and I'm going to walk you through the strategy session script in another video, but I want to kind of walk you through the high level overview here, right? So we're finding out what they want and what it would do for them if they had it. So if they're trying to lose weight, right, we're trying to figure out what would lose you weight ultimately do for you? And we're trying to get past these top layers, right? These top layers are, hey, I want to lose weight.

Well, why do you want to lose weight? What's important to you about losing weight? Well, I want to become more healthy. I want to feel better about myself. Okay. Well, what's important to you about feeling more health.

Feeling better about yourself? Well, I will be able to know that I have peace of mind of knowing that I am healthy, and that I feel better about myself. And that I'll have the confidence to go out there. And you know, talk to the opposite sex. So you're looking for what exactly is that core issue, that core reason why they're doing this, because a lot of times, and really the majority of the time, people are saying that they want X, Y and Z, when oftentimes, it's just the top layer. So it's your job to be able to dig deeper and find out what really they're looking to accomplish and what that would mean to them.

So number two, find out what their challenges are, and how those challenges are impacting them. So in this particular scenario, we could ask them, Hey, well, you know, what type of dieting programs or things have you tried to use to lose weight and what type of outcome Have you had with those right? Well, hey, you know, I've tried XYZ programs, and they've worked for a little bit, but they just didn't provide me the results that I was looking for. Okay, well, now you know that they've tried X, Y, and Z, and it just wasn't working, or they've tried really just any product or service out there that tells them that they can lose weight, and it just hasn't gotten the results that they were expecting. So number three, this is where you show them how your coaching will help them overcome those challenges and achieve their desired goals.

And so you're letting them know that you understand their challenges. You understand the impact those challenges are having, and then you're showing them hey, you know what, well, you mentioned that you want to lose weight, because you want to feel better about yourself, you want to have peace of mind, and you want to be able to be attractive to the opposite sex, right? And so you're going to show them how your coaching is going to help them and so you let them know hey, with my coaching program, we're going to help you and you got to remember He exactly what they tell you back to them, right? We're going to help you get that peace of mind. We're going to help you feel better about yourself, we're going to help you feel more attractive and confident to the opposite sex, right? So that's the key here is understanding what it is that they want.

And then understanding what kind of problems and challenges they've been going through and are currently going through. And then you're going to show them how your program is going to help them accomplish achieve their goals that everything else they've tried has not worked, right. So that's going to be here for this video, and we'll see you on the next one. Thanks.