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URL:https://www.learndesk.us/class/6292874011344896/building-the-athletes-brand-name-image-likeness-module-9?ref=outlook-calendar
SUMMARY:Collegiate Athlete Financial and Life Skills Program: Building the Athlete’s Brand Name, Image, and Likeness (Module 9)
DTSTART;TZID=America/Los_Angeles:20260517T190000
DTEND;TZID=America/Los_Angeles:20260517T200000
LOCATION:https://www.learndesk.us/class/6292874011344896/building-the-athletes-brand-name-image-likeness-module-9?ref=outlook-calendar
DESCRIPTION: Module Key Topic
Professional athletes have a relatively short career playing sports, living most of their lives from earnings made off the field, which is why it is important that they are proactive when it comes to their financial planning. One of the many pillars of good financial planning is building the athlete’s personal brand in order to maximize their earning potential off the field, both during and after their sports career. An athlete’s sports career may end, but a strong brand will continue to exist, assisting in building wealth beyond the athlete’s playing years. With the change of the NCAA regulation, allowing student-athletes to benefit from the commercial use of their NIL, student-athletes are urged to start exploring ways of building and commercializing their personal brand. The module is divided into thirteen separate sessions with each session addressing a key area of the module’s theme.
Module Learning objectives

It is important for...

https://www.learndesk.us/class/6292874011344896/building-the-athletes-brand-name-image-likeness-module-9?ref=outlook-calendar
STATUS:CONFIRMED
SEQUENCE:3
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