Hospitality property marketing has changed dramatically the last number of years, gone are the days where all you have to do is place brochures in your local tourist information and put a sign on your front door.

What will you learn in this course?

• Developing your marketing strategy
• Branding - What makes you stand out
• How to find out your customers demographics and psychographics
• Creating a memorable tagline or slogan that sticks
• Power of colors
• Upgrade your logo
• Creating an effective website
• Email and guest list building
• Why build an e-mail list
• Creating free gifts to build your list
• Writing autoresponder e-mails that convert
• Exit popups to build your list
• Introduction to social media
• Choosing your visual branding
• Creating a successful blog for your property
• Marketing on YouTube
• Benefits of Facebook for business
• How to be successful on Twitter
• How to use LinkedIn
• Pinterest for your property
• Instagram for your business
• Customer giveaways
• The benefit of online newsletters
• How to make surveys work for you

This course also includes the “Marketing for your hospitality properties success” quiz.

These tutorials include easy to follow, step-by-step video tutorials, downloadable audio and PDF files, and any checklists that are applicable.

Who should take this course?

• Hospitality property owners/managers
• Those who currently or wish to own and operate a hotel, resort inn or bed and breakfast and want to improve their marketing strategy