6. Conclusion

Storytelling for Trust, Truth and Profit Storytelling for Trust, Truth & Profit
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Transcript

Now I have a small mission I haven't mentioned yet. It's to spread a storytellers mindset in the world of business. A storytellers mindset is when we are asked the question, we don't think in bullet points. But in stories, what story would answer this question better than any bullet point could? If you can develop a storytellers mindset, you will connect more deeply with people more quickly with people and will often with people and you'll be more charismatic. I mean, who doesn't want to be better in their relationships and have more influence?

But there's a cost involved. It's vulnerability, socially appropriate, but vulnerable. Without vulnerability, there's no creativity. Without vulnerability, there's no connection. The good news is that even if you're not the vulnerable tight, stories are still the most socially appropriate way to be vulnerable. Now, you're not like crying on someone's shoulder and nothing like that.

But you're telling them your struggle. You're telling them, what drives you. You're telling them the why behind your product. We love that. I mean, we want to be connected to something of meaning, and stories connect us. We become the stories that we tell and we believe.

We just have to relearn the art of storytelling. It's not that hard. 1.2 halves, one unforgettable detail. The Welcome to your brand new storytelling life.

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