So now we're going to look a little bit at the principles of mind management, and how you control your mind. So there are principles. And I've alluded to them already, that govern how your mind works. Success is not an accident, success, and successful people follow a set course. And the principles on that path include principle one, your conscious mind can only concentrate on one thing at a time. This is great news.
If you're looking to make change, because if you're picturing something that's positive, in your mind, it is impossible. But at the same time, you can picture something negative. And we're going to use this as we develop affirmations and other things that we're going to be talking about later on in this course, to use this to our advantage. Because it's it's very important to understand that It's impossible for a winning pitcher and a losing pitcher to occupy your mind at the same time, therefore, you are 100% in control of the choices you make of the images that you're showing to your subconscious from your subconscious mind. And that's what you need to think about as we move forward here. So, one of the things that you might want to start saying to yourself is, I will take control of what I picture choosing to think about what I want to create in my life.
When you can routinely do that. And keep thinking positively, you will make change. So Principle number two, what you say is not important, but what you cause others to say about you, and what others picture about you is critical. This is the fundamental principle of successful communications. I always give myself commands in a positive way. I will remind myself That what others are picturing, as a result of hearing me speak is critical to proper understanding.
So it's not what you speak to yourself. But what others hear you saying that is very, very important because that will indicate what's going on in your mind. Principle number three, your subconscious mind is the source of all mental power. And we touched on this before all of us have within us the power to achieve anything, anything in this world that we desire. The reality is that most people only use 5% of the power available to them, because there's very few people who are willing to put in the effort and gain the knowledge to rise up to their fullest potential. That is why the 5% of the population controls 95% of the wealth and businesses in the world.
So one of the affirmations that I use is, I am so well trained, that all my performance is subconsciously done. I trust my subconscious to guide my performance in life and in business. Principle number four, the subconscious mind moves you to whatever the conscious mind is picturing. So being positive, in your conscious mind is your only hope. Positive demands from your conscious mind will result in positive results from your subconscious mind. So, when you're worried about money, don't worry about money.
Think about the positive side of things. Never think about the negatives because if you're thinking about the negative and you're picturing negative things in your mind, your subconscious mind will continue to try to provide those negative things to you. So it's counterintuitive. It's It's real, it can work against you, and it can work for you. So you need to realize that my subconscious mind is enabling me to perform. And then I am consciously picturing what I want.
I control what I picture and picture only what I want to see happen. That is very, very key that your conscious mind develops the pictures, and your subconscious mind tries to get you those pictures. And when I talk about pictures, I'm talking about thoughts. I'm talking about what you picture in your mind through thoughts through what you hear through what your mind is saying to you. So think about that. Principle number five, self image and performance are always equal.
To change your performance, you must first change your self image. The self image is a makeup of you all your habits and your attitudes. They make you act like you do. your self image directs your behavior. The boundaries of your comfort zone are defined by your self image. And that's why a lot of people can't break out of their comfort zone is because their self image is holding them back.
So if you are truly, you know, going after something that exists outside your comfort zone, then you need to reach the higher purpose and redefine that self image. Until this breakthrough is realized nothing significant in your life will change. You have to remember that so you need to break free of your self image, grow your self image so that you get out of the comfort zone and you start developing yourself. So one of the things you can say is I'm aware that my performance and self image are equal. I am eager to change my habits and attitudes to increase my performance. Principle six, you can replace your self image you have with self image you want therefore, permanently changing your performance.
Nothing is going to change unless you change yourself first. So one of the things that you can say is I am responsible for changing my self image. I choose the habits and attitudes. I want