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Become a Logo Designer

Introduction to the Course
Introduction to the Course
Preview
The Art of Logo Design
How to Learn Logo Design
The Four Most Important Logo Design "Rules"
Preview
Logo Design Ideas From Different Logo Types
Advanced Logo Design Ideas – How to Think Outside the Box
Conclusion to the Art of Logo Design
Communicating with The Client
Introduction to Client Communication
Stages of Communication – Get This Right and Everything Else Will Follow
Understanding the Creative Brief – Getting Inside the Client's Mind
Make More Money by Understanding the Extent of the Business Side of the Project
The Proposal – Making Sure You Understand the Brief
The Contract – This Solves 99.9% of Client Problems
Conclusion to Client Communication
Designing the Logo
Introduction to the Design Process
The Logo Design Process – From Idea to Artwork
How to Get Great Design Ideas for Logos
An Introduction to Creating Shapes in Adobe Illustrator
Organising Shapes: Coloring, Enlarging, Reducing, Grouping and Ordering Shapes
Introducing Text, Creating Outlines and Grouping/Ungrouping Objects
The Difference Between the Selection Tool (V) and the Direct Selection Tool (A)
Introducing Fonts – Where to Get Great Free Fonts for Your Logos
More on Fonts – More Help with the Important Font Decision
What Are Compound Paths in Illustrator? and How To Use Them to Great Effect
Introducing the Path Tool (P) and Bézier Curves in Illustrator
How to Trace a Scanned Sketch with the Pen Tool (P)
Creating Custom Brush Shapes in Illustrator
Preview
Creating a Custom Font by Rounding the Corners of Letters in Illustrator
Designing a Logo for a Website
Conclusion to the Design Process
The Business of Logo Design
Introduction to the Business of Logo Design
The Presentation – The Classic Mistake You'll Want to Avoid
Logo Formats, Color Specifications and Final Delivery of the Logo
How to Get Clients – The Most Important Subject in Logo Design
How to Deal With Clients – Why Not All Clients Are Created Equal
How Much to Charge for Logo Design?
How to Make Sure You Get Paid
Conclusion to the Business of Logo Design
Conclusion
Conclusion to the Course

The Art of Logo Design

Become a Logo Designer
By: Rob Cubbon
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What will students be able to do at the end of this section? Understand the importance of logo design, the art behind it and get ideas to start designing your own logos.
We'll cover the following topics in this section:
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