Business and Ethics for Bodywork Professionals

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Vocabulary/ Terms

Accounts payable The amounts one owes another person or business.
Accounts receivable The amounts owed to one by another person or business.
Active listening  A communication technique where the listener provides feedback by rephrasing what the speaker said, nodding, and using sound to assure the speaker that she is being heard and understood.
Advertising Gaining public notice through means that require direct payment.
Assets The total resources of an individual or business are both tangible and intangible.
Attitude A feeling, disposition, or expression of a positive or negative evaluation of people, objects, events, activities, or ideas.
Autonomy The ability to make one’s own decisions.
Balance sheet A statement of a company’s assets, liabilities, and net equality as of a given point in time.
Barter The action or system of exchanging goods or services without using money.
Belief Trust, faith, or confidence in someone or something.
Benefits  A description of how the client profits from using the services and products offered.
Body language Nonverbal communication in when people reveal clues to unspoken intentions or feelings through their physical behaviors, such as posture, gestures, facial expression, and eye movements.
Bottom line The final total of an account, balance sheet, or other financial document.
Boundaries Borders or limits that separate people from their environment and from other people; personal comfort zones that enable a person to maintain a sense of comfort and safety. These can be tangible or intangible.
Brochure  A pamphlet or leaflet containing pictures and information about a product or service.
Budget An estimate of income and expenditures for a set period of time.
Burnout A psychological term that refers to long-term physical or emotional exhaustion.
Call to action Words that urge the reader, listener, or viewer of a sales promotion message to take immediate action, such as “write now” “call now” or “click here”.
Certification A voluntary regulatory method that offers the use of vocational titles to distinguish professional services.
Client base List of current and inactive clients.
Client compliance A client’s agreement to adhere to instructions for home care and treatment plans.
Client retention The percentage of customer relationships that, once established, a business maintains on a long-term basis.
Client-centered The principle is that practitioners always act in the best interest of the client.
Close-ended questions A question format that limits respondents to a list of answer choices from which they must choose, such as yes or no.
Code of Ethics Operating principles and behavioral guidelines that members of a profession are expected to uphold.
Combination resume A resume that combines the work history and experience with talents, abilities, and potential.
Communication The act or process of using words, sounds, signs, or behaviors to effectively and efficiently express or exchange information or to express ideas, thoughts, and feelings to someone else.
Confidentiality The client’s guarantee that what occurs in the therapeutic seeing remains private and protected.
Contraindications Any physical, mental, or emotional conditions a client has that may cause a particular intervention or treatment to be detrimental or unsafe.
Countertransference Transference occurs in the direction from the practitioner to the client.
DBA Doing business as (also referred to as a fictitious name certificate)
Deduction Any item or expenditure subtracted from gross income to reduce the amount of income subject to tax.
Demographic Categorical statistics such as age, gender, income level, occupation, location, and educational level.
Documentation Recordkeeping of client files for the purpose of IRS supporting information; information on clients’ progress; and information necessary for insurance reimbursement.
Dual relationship The overlapping of professional and social roles and interactions between two people.
Empathy The action of understanding, being sensitive to, and identifying with another’s situation, feelings, thoughts, and motives.
Gratuity A gift of money, over and above payment due for the services ( tip)
HIPPA Health insurance portability and accountability act. A US law designed to protect patients’ personal health information.
Indications Suggestions that a certain treatment would be beneficial to a client.
Informed consent The process of getting a client’s permission before proceeding with a healthcare treatment. The client must have a clear understanding of the procedures, alternative approaches, benefits, and potential consequences. This information must be present in a form that the client can understand and consent must be given without coercion.
Intake form A form that asks for a client’s personal and medical information.
Intake interview An initial interview with a client to go over the intake form, discuss policies and procedures, clarify boundaries, determine a course of treatment, and answer questions.
Liability insurance Covers the costs of injuries that occur to business-related visitors on your property.
Licensure The most restrictive form of regulation, yet it provides the greatest level of public protection. Licensing programs typically involve the completion of a prescribed educational program, passing an examination, and adherence to a code of ethics or professional conduct.
Listening Give the speaker your full attention by taking the time to understand and interpret the information being spoken.
Malpractice liability insurance Protects against claims due to a loss, damage, or injury incurred by one’s clients as a result of improper, negligent, or incompetent treatment.
Marketing Sharing information about yourself and your services with potential and current clients so they get a sense of who you are, they can make an informed choice of whether to utilize your services.
Merchandising The activity of selling goods or services by displaying them attractively.
Networking A group of interconnected or cooperating individuals who develop and share contacts, information, and support.
Overhead The business expenses required to operate on an ongoing basis, regardless of the actual number of clients.
Personal disability insurance Safeguards one from loss of income if one cannot work due to illness or injury.
Personal injury insurance Covers an injury occurring in an automobile, at home, in a business space, or in a space that is covered by some sort of liability insurance.
Power differential The role difference between a practitioner and a client is that the client is vulnerable and the practitioner has more power by virtue of training and experience.
Professional limited liability company (PLLC) An LLC for licensed service and wellness professionals. It’s similar to an LLC, except that the articles of the company may have to be approved by one’s professional licensing board. Requirements vary from state to state.
Professionalism The behaviors and qualities that mark an individual as reliable, competent, trustworthy, and polished.
Profit The surplus remaining after all the expenses are subtracted from the total revenue received.
Profit and loss statement Reflects how much a company earned or lost over a specific period of time, as well as the costs and expenses associated with earnings.
Referral An act of directing someone to a source for help, information, or further action.
Reliability Being able to count on someone or something, dependability.
Respect A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.
Return on Investments (ROI) A profitability metric that evaluates the performance of a business. To calculate ROI, the benefits of the investment and the result are expressed as a percentage or a ratio.
Scope of practice The where, when, and how a practitioner may profile services or function as a professional.
The target market A specific group of people who share similar characteristics.
Termination The act of dismissing an employee, or a client.
Therapeutic relationship: The relationship between a healthcare professional and a client.
Time management The act or process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness, efficiency, or productivity.
Transference A normal psychological phenomenon characterized by unconscious redirection of feelings from the client to the practitioner.

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