Define the six essential elements that should be included in every brand style guide. Once you've gathered your inspiration, it's time to start working to start putting it all together. Brand design is a process of discovery. There are six essential elements that need to go in every brand style guide. They should be the first things you prioritize with your design. Some of this may already be created like your logo, but for others you'll want to go back to your inspiration boards.
Take those moods, feelings and images and turn them into tangible brand elements.