Define your brand's personality. Make a list of three to five adjectives that describe your brand. This will set the tone for both design and writing, or use sophisticated or quirky, classic or trendy. Ask your team for input and perspective. Yes, a tip. You can also be helpful to less three to five adjectives that your brand is not.

In fact, many advertising agencies begin their branding projects within ease as opposed to ease not exercise. Values determine the guiding principles for your company decisions and actions. memorable values will make it easy for your team to stay on brand. How to create a brand style guide step by step. Firstly, collect brand Bible inspiration. You've heard the saying that a picture's worth 1000 words right?

Prefer your brand style guide By saving reference points that feel on brand, this is a great exercise that gets multiple people at a company involved and helps to create a buy in. Think about what worked for your brand in the past. Collect examples of successful ads, emails, mailers, etc. Why to other brands to that you like? What questions come up repeatedly keep track of recurring feedback. If you notice you're giving the same note to your writers and designers, it might be something useful to add to your lifestyle guide.

This will give you a concrete examples to define the look and feel of your brand. Make specific notes about what you like and don't like example, the images on brand but the text is not right. You may end up using some of these materials in the imagery or or brand voice sections of your guide.