Outline in bold your guide. Take your six essential elements, mix them with any business specific needs and once and build yourself an outline. This will help determine the structure of your guide. The brand story Hello, this is your brand. Yours what we make and do. This is our mission, vision and values that should all be included in your brand story.
In the logo, yours our logo and what it means to us how to use our logo, how not to use our logo. Following that, the color palette. These are colors here are pretty swatches with CNY K and hex codes. Following that typography, these are the funds we use and why we chose them. This is our main typeface. This is our secondary typeface.
And imagery. These are on brand images, how to lay them out. For voice. This is how we speak. Use these do's and don'ts. And finally, the websites.
Here's what the homepage looks like and what you should or shouldn't put on it. And this is how we display our products as an agency or as a company. Once you have your outline, decide if you want your guide to love as a digital PDF, be available online, be printed, etc. You and your designers or your staff should connect on any specs landscape versus portrait layout, page size, etc. Then you're ready to go. Remember, there should be a working document, you'll want to make sure that essentially information is easy to find.
Perhaps buy a table of contents and very clear your brain A Guide is a living breathing document. You will end up learning what works as you use it and you can always add to it or just information. The most important thing is to set a solid foundation by creating one, but you'll also want to revisit it periodically. designate one place to keep ideas as they come up. New decisions may new examples you like etc. So you can easily find the way it's time to review 10 calendar time to review and revisit and refresh your style guide.
You can do this once a month, a quarter or a year after finalizing the guidelines. So you're ready to create a brand style guide. Your company is more than just your products or services yourself. A strong brand tells the world why they should choose you over all the other options in the market. A brand style guide tells your team how to stay true to the brand. This was how to create a brand style Guide